Executive Overview
Daisy Smith is the Customer Marketing Manager at Crocus.co.uk, the United Kingdom’s leading online gardening retailer. She is a highly experienced marketing professional, primarily focused on customer engagement and email marketing strategies. Daisy assumed her current role at Crocus.co.uk in January 2025, bringing with her a track record of driving effective digital and CRM campaigns in consumer-facing sectors.
Current Role and Responsibilities
Customer Marketing Manager, Crocus.co.uk (Jan 2025–Present)
- Leads customer engagement initiatives, with a strong focus on the deployment and optimization of automated email marketing programs.
- Responsible for conceptualizing and executing multi-channel campaigns aimed at improving customer retention, nurturing loyalty, and maximizing cross-sell and upsell opportunities.
- Oversees customer journey mapping and campaign analytics to drive continual program improvement.
- No direct reports are listed, indicating a role concentrated on strategic execution and hands-on delivery of customer marketing activities rather than team management.
Professional Background
- Email Marketing Manager, Sally Europe: Orchestrated pan-European marketing strategies, aligning campaign messaging and deployment across multiple markets. Demonstrated expertise in tailoring content for localized audiences while maintaining cohesive brand messaging.
- CRM Executive, OKA: Directed email process oversight and spearheaded initiatives to improve the end-to-end customer journey, leveraging data insights to refine engagement efforts and personalize marketing approaches.
- Marketing & Sales, Feather & Black; Squire’s Garden Centres: Gained practical experience in consumer marketing and retail operations, contributing to sales enablement and day-to-day marketing execution.
- Foundational roles, PAUL SMITH ASSOCIATES LTD; Peacocks: Developed core skills in marketing support and business operations, underpinning her subsequent specialization in digital and customer-focused marketing functions.
Education
- BSc in Human Geography – Cardiff University / Prifysgol Caerdydd
Daisy’s academic foundation in Human Geography likely contributes to her skill in market segmentation and understanding customer behavior patterns in diverse demographic groups.
Professional Location and Network
- Based in Didcot, United Kingdom.
- Maintains an active professional presence on LinkedIn with approximately 397 connections, indicating a well-established industry network within retail, marketing, and e-commerce spheres.
Crocus.co.uk – Business Context
- Headquarters: Windlesham, United Kingdom
- Industry: Agriculture & Farming, Floriculture, E-commerce
- Employees: 51–200
- Market Position: The country’s leading online gardening website, offering a catalogue of over 7,000 plants as well as gardening tools and supplies. Crocus.co.uk has received over 50,000 customer reviews on Trustpilot, holding the highest score in the sector, and is recognized as the UK’s most trusted online gardening brand.
- Key Differentiators:
- Notable partnerships with leading garden designers (e.g., Luciano Giubbilei, Tom Stuart Smith, Dan Pearson).
- 33 gold medals earned for show gardens at the RHS Chelsea Flower Show over the past two decades.
- Ongoing collaboration with designers drives innovation within their extensive plant range, consistently reflecting current trends.
- Customer Focus: Emphasis on comprehensive, content-driven, and service-oriented experiences for gardeners of all levels, leveraging personalized communications and loyalty programs.
Relevant Insights for Sales Engagement
Daisy Smith’s expertise is rooted in sophisticated customer lifecycle management, personalized content delivery, and data-informed marketing optimization. She is attuned to the demands of high-volume, seasonal ecommerce, and skilled in deploying solutions that enhance both operational efficiency and customer experience. Her decision scope covers customer segmentation, campaign automation, and CRM platform selection, making her an influential point of contact for solutions or services aimed at boosting digital engagement, advancing analytics capability, or supporting omnichannel marketing efforts.
Crocus.co.uk’s leadership in a niche but rapidly digitizing market, its focus on brand trust and high-quality customer experience, and Daisy’s pivotal role in customer engagement strategies suggest the organization’s readiness to consider innovative partnerships, especially those that demonstrably augment customer retention and loyalty, streamline marketing operations, or facilitate growth in direct-to-consumer sales channels.
LinkedIn Profile: [Daisy Smith – Crocus.co.uk](http://www.linkedin.com/in/daisy-smith-006734130)
