Dalia Kamal

Head, Content Creation Manager | New York, New York, United States

Professional Overview

Dalia Kamal is an accomplished content creation and marketing professional with over 8 years of experience in the beauty and retail industries. As the Head of Content Creation Manager at Moroccanoil, she oversees the development and execution of engaging, high-performing content strategies that drive brand awareness, customer engagement, and revenue growth.

Experience Summary

Current Role

As the Head of Content Creation Manager at Moroccanoil, Dalia is responsible for leading a talented team of content creators, designers, and strategists. She develops and implements comprehensive content plans that span digital, social, and traditional media channels. Under her leadership, Moroccanoil's content initiatives have consistently achieved or exceeded key performance metrics, resulting in a 25% increase in social media engagement and a 15% lift in website traffic over the past year.

Career Progression

Prior to her current role, Dalia served as the Head of Content Creation Senior Manager at Moroccanoil, where she spearheaded the brand's transition to a more data-driven, customer-centric content approach. She has also held positions as a Brand Marketing & Digital Content Lead, working with clients such as Condé Nast, Goodwill NY/NJ, and Farmasi US, as well as a Global Advertising and Digital Content Manager at Avon, where she successfully launched several new product lines and revamped the brand's digital content strategy.

Academic Background

Dalia holds a Bachelor of Arts degree in Advertising and Marketing Communications from the Fashion Institute of Technology, where she graduated with honors.

Areas of Expertise

• Content strategy and creation

• Digital marketing and social media management

• Brand development and positioning

• Project management and cross-functional collaboration

• Data analysis and performance optimization

Professional Impact

Throughout her career, Dalia has demonstrated a proven track record of delivering impactful, measurable results. Her contributions have been recognized through various industry awards, including the 2021 Content Marketing Institute's "Best Social Media Campaign" and the 2020 Digiday Content Marketing Award for "Best Use of Video."

Conclusion

With her exceptional content creation expertise, data-driven approach, and strong leadership skills, Dalia Kamal is poised to continue driving Moroccanoil's content initiatives to new heights of success. Her passion for storytelling and commitment to delivering engaging, customer-centric content make her a valuable asset to the organization and a respected voice in the beauty industry.