Dalia Sheedy

Head of Marketing, Mayawell | Austin, Texas, United States

Professional Overview
Dalia Sheedy is an accomplished marketing executive with over a decade of experience driving growth and brand transformation for leading consumer packaged goods (CPG) companies. As the Head of Marketing at Mayawell, she oversees all aspects of the company's marketing strategy, including product positioning, digital campaigns, and customer engagement initiatives.

Experience Summary

Current Role
As the Head of Marketing at Mayawell, Dalia is responsible for developing and executing the company's integrated marketing plan to support aggressive sales growth and market expansion. She leads a team of marketing professionals to align brand messaging, refine the digital marketing approach, and optimize consumer touchpoints. Under Dalia's leadership, Mayawell has achieved double-digit year-over-year revenue increases and expanded its distribution to over 5,000 retail locations nationwide.

Career Progression
Prior to her current role, Dalia served as the Senior Marketing Manager at Mayawell, where she spearheaded the successful launch of two new product lines and drove a 25% increase in online sales. She has also held marketing positions at Eclipse Foods and Peet's Coffee, where she gained valuable experience in brand management, content creation, and campaign optimization. Dalia's early career included roles as a Marketing Coordinator and Specialist at Superior Foods and LanguageLine Solutions, respectively, where she honed her skills in digital media, social media, and event marketing.

Academic Background
Dalia holds a Bachelor of Arts in Communications from the University of California, Berkeley, where she graduated with honors. She is an active member of the American Marketing Association and has completed additional training in digital marketing, social media strategy, and marketing analytics.

Areas of Expertise

• Integrated marketing strategy and campaign development

• Brand positioning and messaging

• Digital marketing, including SEO, social media, and e-commerce

• Consumer insights and data-driven decision making

• Cross-functional collaboration and team leadership

Professional Impact
During her tenure at Mayawell, Dalia has spearheaded several high-impact initiatives, including the launch of a successful influencer marketing program that generated a 20% increase in social media engagement and a 15% lift in online sales. She also led the redesign of the company's website, resulting in a 30% improvement in user experience and a 12% increase in conversion rates.

Conclusion
With a proven track record of success in the CPG industry, Dalia Sheedy is a strategic and results-driven marketing leader. Her ability to develop and execute integrated marketing strategies, leverage data-driven insights, and build high-performing teams positions her as a valuable asset to Mayawell and its continued growth and market dominance.