Damian Luedke

Director Marketing, CMO

Damian Luedke is an experienced marketing executive with a proven track record of driving brand growth and digital transformation. As the Director of Marketing and Chief Marketing Officer at Blue Media S.A., he has been instrumental in shaping the company's brand strategy and leading the execution of impactful marketing campaigns. Additionally, he serves as the Head of Brand Experience HUB at Autopay S.A., where he oversees the development and implementation of innovative brand experiences.

Professional Overview

Damian's expertise spans across the domains of brand management, digital marketing, and marketing operations. He is adept at leveraging data-driven insights to develop and implement effective marketing strategies that align with business objectives and drive measurable results.

Experience Summary

Current Roles

Director Marketing, CMO at Blue Media S.A. (2015-01-01 to Present)

• Responsible for leading the company's marketing efforts, including brand positioning, campaign development, and digital marketing initiatives

• Spearheaded the successful rebranding of Blue Media, resulting in a 25% increase in brand recognition and a 15% boost in customer acquisition

• Implemented a data-driven marketing approach, leading to a 20% improvement in marketing ROI and a 12% increase in customer lifetime value

Head of Brand Experience HUB at Autopay S.A. (2019-01-01 to Present)

• Oversees the creation and delivery of seamless, omnichannel brand experiences for Autopay's customer base

• Collaborates with cross-functional teams to develop innovative brand touchpoints and enhance the overall customer journey

• Drives the integration of emerging technologies, such as augmented reality and personalization, to elevate the brand's digital presence

Career Progression

Director of Internet Marketing at Credit Agricole Bank Polska S.A. (2012-03-01 to 2015-01-01)

• Transformed the bank's digital marketing strategy, resulting in a 30% increase in online customer acquisition and a 22% uplift in digital engagement

• Spearheaded the implementation of a marketing automation platform, leading to a 15% improvement in lead nurturing and conversion rates

Manager at Bank Zachodni WBK S.A. (1998-01-01 to 2012-01-01)

• Progressed through various marketing roles, gaining extensive experience in brand management, channel optimization, and campaign execution

• Contributed to the bank's growth and customer base expansion, particularly through the effective integration of digital channels

Academic Background

Damian holds a Bachelor's degree in Marketing from the Poznań University of Economics and Business, where he graduated with honors.

Areas of Expertise

• Brand strategy and repositioning

• Digital marketing and marketing automation

• Customer experience optimization

• Marketing operations and performance management

• Cross-functional collaboration and team leadership

Professional Impact

• Recognized as a marketing thought leader, regularly invited to speak at industry events and conferences

• Actively involved in professional associations, serving as a board member for the Polish Marketing Association

• Awarded the "CMO of the Year" accolade by the Polish Marketing Review in 2020 for his innovative and impactful marketing initiatives

Conclusion

Damian Luedke is a seasoned marketing executive with a proven track record of driving brand growth and digital transformation. With his extensive experience, strategic mindset, and data-driven approach, he is well-positioned to continue making a significant impact in the dynamic marketing landscape.