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Damien Bouaziz

Damien Bouaziz


Regional Retail Director, France



Professional Overview
Damien Bouaziz is an accomplished retail executive with over 20 years of experience driving growth and operational excellence across the fashion and home goods industries in France. As the Regional Retail Director for Ralph Lauren, he oversees a portfolio of high-performing stores and leads a team of regional managers to deliver exceptional customer experiences and exceed sales targets.

Experience Summary

Current Role
As the Regional Retail Director for Ralph Lauren in France, Damien is responsible for the strategic direction and day-to-day management of the brand's retail operations across the region. He sets sales goals, implements operational best practices, and develops his team of store managers to foster a culture of continuous improvement. Under his leadership, Ralph Lauren's stores in France have consistently outperformed market benchmarks, with a 12% increase in same-store sales over the past two years.

Career Progression
Damien's retail expertise spans several industry-leading brands. Prior to joining Ralph Lauren, he served as a Multi-Site Manager for the company, overseeing a cluster of stores and driving initiatives to enhance merchandising, visual merchandising, and customer service. Before that, he held progressive roles at Gap Inc. and Diesel, where he demonstrated his ability to drive sales, streamline operations, and develop high-performing teams. Damien's diverse background, from starting as a stockman at Gap to becoming a Regional Retail Manager at Diesel, has equipped him with a deep understanding of the retail landscape and the skills to lead teams to success.

Academic Background
Damien holds a Bachelor's degree in Business Management from the University of Paris, where he graduated with distinction. He has also completed several executive leadership programs, including a strategic retail management course at INSEAD and a program in omnichannel retail strategies at HEC Paris.

Areas of Expertise
  • Retail operations management

  • Driving sales growth and profitability

  • Talent development and team leadership

  • Implementing data-driven merchandising strategies

  • Leveraging technology to enhance the customer experience

  • Fostering a culture of continuous improvement


Professional Impact
Throughout his career, Damien has been recognized for his ability to drive operational excellence and foster high-performing retail teams. At Diesel, he was instrumental in revitalizing the brand's store network in France, leading to a 15% increase in sales and a 20% improvement in customer satisfaction scores. At Gap, he spearheaded the rollout of a new in-store technology platform that enhanced the shopping experience and increased average transaction values by 8%.

Conclusion
Damien Bouaziz is a seasoned retail leader with a proven track record of driving growth, improving operational efficiency, and developing high-performing teams. In his current role as Regional Retail Director for Ralph Lauren in France, he continues to make a significant impact on the brand's performance and customer experience, positioning it for continued success in the French market.