Dan Dashnaw

VP of Digital Marketing | Fort Lauderdale, Florida

Professional Overview

Dan Dashnaw is an accomplished digital marketing executive with over 15 years of experience driving strategic growth and innovation for leading consumer health and wellness brands. As the VP of Digital Marketing at Yes You Can!, he oversees the company's comprehensive digital strategy, including paid media, content marketing, e-commerce optimization, and performance analytics.

Experience Summary

Current Role

In his current role as VP of Digital Marketing at Yes You Can!, Dan is responsible for executing the company's overarching digital vision and implementing cutting-edge tactics to engage target audiences, increase brand awareness, and drive profitable revenue growth. Under his leadership, the digital marketing team has achieved significant milestones, including a 35% year-over-year increase in e-commerce sales and a 45% improvement in cost-per-acquisition across all paid channels.

Career Progression

Prior to joining Yes You Can!, Dan served as the Senior Director of Digital Media at Wellbeam Consumer Health, where he led the digital transformation and integration efforts following the company's acquisition of Eu Natural. In this role, he successfully consolidated the digital programs of both organizations, resulting in a 28% boost in organic web traffic and a 22% increase in overall marketing ROI.

Earlier in his career, Dan held progressively senior digital marketing positions at Infinix Media, Life Extension, and DPD Digital Marketing, where he honed his expertise in paid media strategy, content optimization, and data-driven decision-making. As a co-founder of AgentCasts, he also gained valuable entrepreneurial experience in the digital marketing consulting space.

Academic Background

Dan holds a Bachelor of Science degree in Marketing from the University of Florida, where he graduated with honors.

Areas of Expertise

• Digital marketing strategy and execution

• Paid media optimization (SEM, social, programmatic)

• Content marketing and e-commerce optimization

• Performance analytics and data-driven decision-making

• Cross-functional collaboration and team leadership

Professional Impact

Throughout his career, Dan has demonstrated a proven track record of driving measurable results for the organizations he has served. His innovative approaches and data-driven mindset have consistently led to significant improvements in key performance indicators, such as increased web traffic, higher conversion rates, and enhanced marketing ROI.

Conclusion

With his extensive experience, strategic vision, and proven ability to deliver lasting impact, Dan Dashnaw is a versatile digital marketing leader poised to continue driving transformative growth and innovation for Yes You Can! and its partners.