Dan Finkelstein

Senior Customer Marketing Manager - E-Commerce

Professional Overview
Dan Finkelstein is an experienced marketing professional with a strong background in the consumer goods industry. He currently serves as the Senior Customer Marketing Manager - E-Commerce at Mars, where he drives strategic marketing initiatives to engage and retain key e-commerce customers. Finkelstein's expertise spans customer relationship management, digital marketing, and cross-channel campaign optimization.

Experience Summary

Current Role
As the Senior Customer Marketing Manager - E-Commerce at Mars, Finkelstein is responsible for developing and executing innovative marketing strategies to strengthen the company's relationships with top online retail partners. In this role, he leverages data-driven insights to create personalized, high-impact campaigns that drive sales growth and brand loyalty. Finkelstein's contributions have been instrumental in expanding Mars' e-commerce footprint and solidifying its position as a trusted partner for leading online marketplaces.

Career Progression
Prior to his current role, Finkelstein held several marketing positions of increasing responsibility at Mars. He served as the Senior Customer Marketing Manager - Value/C-Store Channels, where he spearheaded successful campaigns that optimized product placement and promotions across these important channels. Earlier in his career, Finkelstein worked as a Marketing Manager - Seasonal, where he helped to develop and execute seasonal marketing plans that drove significant revenue growth.

Before joining Mars, Finkelstein gained valuable experience in the media industry, holding roles as an Connections Associate Director at MediaVest and a Media Supervisor at PHD. In these positions, he honed his skills in integrated marketing communications, media planning, and data analysis.

Academic Background
Finkelstein holds a Bachelor of Arts degree in Marketing from the University of Michigan, where he graduated cum laude.

Areas of Expertise

• E-commerce marketing strategy and channel optimization

• Customer relationship management and loyalty program development

• Digital marketing, including social media, email, and performance-based campaigns

• Integrated marketing communications and cross-channel campaign execution

• Data analytics and insights-driven decision-making

• Collaborative leadership and stakeholder management

Professional Impact
During his tenure at Mars, Finkelstein has spearheaded several high-impact initiatives that have contributed to the company's e-commerce growth and customer engagement. He led the development and launch of a successful loyalty program for the company's top online retail partners, resulting in a 15% increase in repeat purchases. Finkelstein also implemented a comprehensive data-driven targeting strategy that enabled Mars to achieve a 20% lift in e-commerce sales conversions.

Conclusion
With his extensive experience in the consumer goods industry, proven track record of driving strategic marketing initiatives, and expertise in e-commerce and digital marketing, Dan Finkelstein is poised to continue making significant contributions to Mars' success in the evolving e-commerce landscape.