Dan Krebs

Vice President of Marketing & Business Development

Professional Overview
Dan Krebs is a seasoned marketing and business development executive with over 30 years of experience driving strategic growth initiatives for both B2B and B2C organizations. As the Vice President of Marketing & Business Development at Fraud.net, he leads a team responsible for developing and executing comprehensive marketing strategies to expand the company's market share and brand visibility. With a keen focus on data-driven decision making and a track record of delivering measurable results, Krebs is a recognized leader in the fintech and e-commerce industries.

Experience Summary

Current Role
As Vice President of Marketing & Business Development at Fraud.net, Krebs is responsible for overseeing all marketing, brand management, and business development activities. He collaborates closely with the executive team to develop and implement innovative go-to-market strategies that have contributed to the company's rapid growth and industry-leading customer retention rates. Krebs has also played a pivotal role in securing strategic partnerships and identifying new revenue streams to diversify Fraud.net's product offerings.

Career Progression
Prior to joining Fraud.net, Krebs served as the Chief Operating Officer at GreenMarket.com, where he led cross-functional initiatives that resulted in a 23% increase in online sales and a 15% reduction in operational costs over a 3-year period. Earlier in his career, Krebs held executive roles at MotherNature.com and Naturalist.com / Ewire.com, where he demonstrated his expertise in driving business growth, optimizing operational efficiency, and leveraging emerging technologies to enhance the customer experience.

Academic Background
Krebs holds a Bachelor of Science degree in Business Administration from the University of California, Berkeley, with a concentration in Marketing and International Business. He has also completed executive education programs at Harvard Business School and the Wharton School of the University of Pennsylvania, further enhancing his strategic leadership and decision-making abilities.

Areas of Expertise

• Strategic marketing and brand management

• Business development and partnership creation

• E-commerce and digital transformation

• Financial technology (fintech) industry knowledge

• Operational optimization and process improvement

• Cross-functional team leadership and collaboration

Professional Impact
Throughout his career, Krebs has demonstrated a proven track record of driving sustainable growth and profitability. At Fraud.net, he has been instrumental in expanding the company's customer base by 28% and increasing annual recurring revenue by 19% over the past two years. Krebs has also spearheaded the development of innovative marketing campaigns that have earned industry recognition, including a prestigious award for Best Integrated Marketing Campaign from the American Marketing Association.

Conclusion
With his extensive experience, strategic acumen, and proven leadership abilities, Dan Krebs is a valuable asset to Fraud.net and the fintech industry. He is committed to leveraging his expertise to continue driving the company's success and positioning it as a market leader in fraud prevention and risk mitigation solutions.