Dan Michel - CEO, CMO, Founder of Dakim BrainFitness
Executive Summary
Dan Michel is the Founder, Chief Executive Officer (CEO), and Chief Marketing Officer (CMO) of Dakim BrainFitness, a company specializing in cognitive exercise programs aimed at enhancing brain function and combating memory loss. Based in Los Angeles, CA, Dan Michel has an extensive background in marketing, advertising, and leadership, spanning over three decades.
Professional Background and Achievements
Dan Michel's career began with notable leadership positions, which include:
- Chief Operating Officer at BBDO Worldwide/Los Angeles
- President of Marketing at Columbia Pictures
- President and Co-Creative Director at Michel/Russo, Inc., his own award-winning creative advertising agency
His marketing successes include:
- Launching Aim Toothpaste
- Converting BankAmericard to VISA
- Leading the significant business turnaround for Jack in the Box Restaurants
Dan Michel's client portfolio has featured prominent brands such as Lever Brothers, Taco Bell, General Mills, Visa, Oral B, Warner Bros., Johnson & Johnson, Ralston Purina, and Jos. E. Seagram & Sons.
Dakim BrainFitness
Dakim BrainFitness was founded by Dan Michel in 1999, inspired by his father’s struggle with Alzheimer's disease. The company develops clinically proven cognitive training programs to help seniors prevent or slow dementia. Key milestones in the company's history include:
- 2005: Presented the prototype at the Tenth White House Conference on Aging
- 2006: Launched the first commercial product to senior living communities, becoming the #1 brain fitness brand in this sector within two years
- 2009: Won the Innovations in Healthcare Award
- 2010: Earned multiple awards including the Innovations Showcase Award and a New Product & Technology Award
- 2013: Received the Edison Award for Innovation in Personal Wellness and published clinical trial results proving its effectiveness
Educational Background
Dan Michel holds a B.A. from Claremont Men’s College (now Claremont McKenna College) and an M.S. from Northwestern University.
Notable Team Members and Advisors
- Jerry Robinson, Co-Founder, CFO, CTO: Former founder of Health For Life and JPR Engineering, with academic credentials from Stanford University.
- Gary Small, M.D., Chief Scientific Advisor: Director of the UCLA Longevity Center with extensive expertise in memory and longevity.
- Other distinguished advisors include top professionals from University of Southern California, Cleveland Clinic, UCI Institute for Memory Impairments and Neurological Disorders, and UCSF Memory & Aging Center.
Conclusion
Dan Michel’s extensive experience in marketing, his leadership in Dakim BrainFitness, and his deep commitment to addressing cognitive health issues position him as a notable figure in the healthcare and wellness sector. His achievements and networks offer valuable opportunities for strategic partnerships and further business developments.
