Professional Summary
Professional Overview
Dan Serard is a seasoned marketing and sales executive with over a decade of experience driving growth and innovation in the digital media, sports, and cannabis industries. As the Senior Vice President of Sales and Marketing at CHAMP Digital and Cannabis Creative, he leverages his strategic acumen and cross-functional expertise to propel organizations to new heights.
Experience Summary
Current Roles
Senior Vice President of Sales and Marketing, CHAMP Digital (2025-03-01 to Present)
- Responsible for leading all sales and marketing initiatives, including developing and executing go-to-market strategies, managing customer relationships, and driving revenue growth.
- Collaborates with the executive team to align business objectives and ensure seamless cross-departmental coordination.
- Serves as a strategic advisor, providing data-driven insights to optimize marketing campaigns and sales processes.
Senior Vice President of Sales and Marketing | Partner, Cannabis Creative (2025-03-01 to Present)
- Oversees the sales and marketing operations for this full-service cannabis branding and marketing agency.
- Spearheads the development and implementation of omnichannel marketing strategies to elevate the company's industry presence and client portfolio.
- Leverages industry expertise and relationships to secure high-profile partnerships and drive sustainable growth.
VP of Sponsorship Sales, TeeHC Open (2022-01-01 to Present)
- Responsible for securing and managing sponsorship deals for this premier golf tournament.
- Collaborates with the event organizers to develop comprehensive sponsorship packages that meet the needs of both partners and attendees.
- Maintains strong relationships with key industry stakeholders to identify new sponsorship opportunities and maximize revenue streams.
Career Progression
Prior to his current roles, Dan held various leadership positions within CHAMP Digital and Cannabis Creative, where he consistently demonstrated his ability to drive strategic initiatives and deliver measurable results. He served as the Vice President of Sales and Marketing and the Vice President of Business Development & Strategic Partnerships, contributing to the organizations' growth and expansion.
Throughout his career, Dan has been recognized for his industry expertise and contributions. He is an Official Member of the Rolling Stone Culture Council and a Marketing and Advertising Committee Member at the National Cannabis Industry Association, where he actively collaborates with peers to shape the future of these dynamic industries.
Academic Background
Dan holds a Bachelor of Science degree in Business Administration from the University of Massachusetts Amherst, where he graduated with distinction.
Areas of Expertise
- Strategic sales and marketing leadership
- Digital marketing and content strategy
- Sponsorship and partnership development
- Business development and growth strategy
- Cross-functional team management and collaboration
- Data-driven decision making and performance optimization
Professional Impact
Throughout his career, Dan has spearheaded numerous initiatives that have significantly impacted the organizations he has served. Notable achievements include:
- Drove a 35% increase in revenue for CHAMP Digital's sales and marketing division within the first year of his tenure as VP.
- Secured a series of high-profile industry partnerships for Cannabis Creative, expanding the company's client base and industry footprint.
- Implemented a data-driven marketing approach at TeeHC Open, resulting in a 25% increase in sponsorship revenue and improved return on investment.
Conclusion
With his exceptional track record of driving growth, fostering strategic partnerships, and delivering impactful results, Dan Serard is poised to continue making a significant contribution to the digital media, sports, and cannabis industries. His unwavering commitment to excellence, coupled with his comprehensive industry expertise, makes him a valuable asset to any organization seeking to achieve sustainable success.
