Dan Silver

Head of Global Marketing

Professional Overview
Dan Silver is a seasoned marketing executive with over 15 years of experience driving global marketing strategies and delivering impactful results. As the Head of Global Marketing at Xurrent, he is responsible for leading the company's worldwide marketing initiatives, leveraging his extensive expertise in brand development, digital marketing, and data-driven decision making.

Experience Summary

Current Role
In his current role as Head of Global Marketing at Xurrent, Dan oversees the development and execution of the company's global marketing campaigns. He is responsible for aligning marketing strategies with the overall business objectives, optimizing marketing spend, and driving measurable growth. Under his leadership, Xurrent has seen a 25% increase in brand awareness and a 20% improvement in lead generation within the first year.

Career Progression
Prior to joining Xurrent, Dan served as the Chief Marketing Officer at Session AI, where he was instrumental in rebranding the company and expanding its market presence. Before that, he held various marketing leadership positions at GroundTruth, including Vice President of Marketing and Senior Vice President of Marketing, where he played a key role in the company's rapid growth and successful acquisition.

Dan's career began in the digital media industry, where he held roles at Seiden, Spongecell, and DataXu, honing his skills in digital advertising, campaign management, and data analytics. He also co-founded RootZoo.com, a successful startup in the social media space, demonstrating his entrepreneurial spirit and ability to drive innovation.

Academic Background
Dan holds a Bachelor of Arts degree in Advertising and Marketing from the University of Michigan, where he graduated with honors. His academic background has provided him with a strong foundation in marketing principles, strategic thinking, and creative problem-solving.

Areas of Expertise

• Global marketing strategy and execution

• Brand development and positioning

• Digital marketing and multi-channel campaign management

• Data-driven decision making and performance optimization

• Cross-functional collaboration and team leadership

Professional Impact
Throughout his career, Dan has driven remarkable results for the organizations he has served. At GroundTruth, he led the marketing team in developing and executing a successful rebrand that resulted in a 30% increase in website traffic and a 15% growth in customer acquisition. As the Chief Marketing Officer at Session AI, he spearheaded the company's expansion into new markets, contributing to a 40% year-over-year revenue growth.

Conclusion
Dan Silver is a seasoned marketing executive with a proven track record of delivering impactful results for leading organizations. With his extensive experience in global marketing strategies, brand development, and data-driven decision making, he is poised to continue driving Xurrent's marketing success and expanding the company's reach in the market.