Professional Overview
Dana Crane is an accomplished marketing executive with over 7 years of experience driving cross-platform, integrated marketing strategies for leading media and entertainment brands. As the Vice President of One Platform Marketing at NBCUniversal, she leverages her deep industry expertise to create cohesive, omnichannel campaigns that engage audiences and drive measurable business results.
Experience Summary
Current Role
As Vice President of One Platform Marketing at NBCUniversal, Dana is responsible for developing and executing comprehensive marketing strategies to support the company's diverse portfolio of entertainment properties, including the E! Network and Esquire Network. In this role, she leads a team of marketing professionals to devise innovative, multi-channel campaigns that seamlessly integrate linear, digital, and social media platforms. Under her leadership, Dana has spearheaded several high-profile initiatives that have driven significant increases in audience engagement and brand awareness.
Career Progression
Prior to her current position, Dana served as the Vice President of Integrated Marketing at the E! Network, where she was instrumental in developing and implementing cross-functional marketing strategies to support the network's programming and content. Before that, she held the role of Director of Network Partnerships at both E! and Esquire Networks, where she forged strategic alliances with key industry partners to expand the networks' reach and visibility. Throughout her career, Dana has demonstrated a proven track record of driving transformative growth and delivering measurable results for the organizations she has served.
Academic Background
Dana holds a Bachelor of Arts degree in Marketing from the University of Southern California, where she graduated cum laude and was recognized for her academic excellence.
Areas of Expertise
- Integrated marketing strategy and execution
- Cross-platform campaign development
- Audience engagement and brand building
- Strategic partnership and alliance management
- Data-driven marketing analytics and performance optimization
Professional Impact
Under Dana's leadership, the E! Network's integrated marketing campaigns have received numerous industry accolades, including two Cannes Lions awards and a Webby Award. Additionally, her innovative initiatives have consistently driven significant increases in audience metrics, such as a 25% year-over-year growth in social media engagement and a 17% uplift in website traffic.
Conclusion
With her proven track record of success, Dana Crane is a dynamic marketing executive who is poised to continue driving transformative growth and delivering exceptional results for NBCUniversal. Her deep industry expertise, strategic vision, and demonstrated ability to execute impactful, cross-platform campaigns make her a valuable asset to the organization and a respected leader in the media and entertainment industry.
