Dana Mosa-Basha is a seasoned marketing professional with over 8 years of experience driving strategic digital and content initiatives across various industries. As the Director of Marketing at Shinola, she leverages her expertise in brand building, campaign management, and data-driven decision making to propel the company's marketing efforts and elevate its presence in the highly competitive luxury retail sector.
Experience Summary
Current Role
As the Director of Marketing at Shinola, Dana is responsible for spearheading the brand's integrated marketing strategy. She oversees the development and execution of campaigns that span digital channels, social media, and traditional advertising. Under her leadership, Shinola has experienced a significant increase in online engagement, e-commerce sales, and brand recognition among its target audience.
Career Progression
Prior to her current role, Dana held several key positions within the marketing and communications field. She served as the Head of Digital Marketing, The Americas at Soho House & Co, where she drove the company's digital transformation and implemented innovative social media strategies. As a Marketing Copywriter at TikTok, she crafted compelling brand narratives and content for the platform's global business solutions. Earlier in her career, Dana gained valuable experience in program management, social media, and stakeholder engagement while working at organizations such as Americans for a Free Syria and the Center for Excellence in Disaster Management and Humanitarian Assistance.
Academic Background
Dana holds a Master's degree in Public Administration from Columbia University's School of International and Public Affairs (SIPA). She also earned a Bachelor's degree in History from the University of Michigan, where she honed her research, analytical, and communication skills.
Areas of Expertise
- Digital marketing strategy and campaign management
- Content creation and storytelling
- Social media optimization and community engagement
- Data analysis and performance tracking
- Brand building and positioning
- Stakeholder management and cross-functional collaboration
Professional Impact
During her tenure at Soho House & Co, Dana spearheaded the development of a comprehensive digital marketing strategy that resulted in a 30% increase in website traffic and a 25% uplift in online membership inquiries. At TikTok, she played a pivotal role in crafting innovative brand content that generated over 2 million views and drove significant engagement among the platform's global business partners.
Conclusion
With her diverse background, strategic mindset, and proven track record of delivering impactful marketing initiatives, Dana Mosa-Basha is poised to continue driving Shinola's growth and solidifying its position as a leading luxury lifestyle brand. Her passion for data-driven marketing, creative problem-solving, and fostering strong cross-functional partnerships make her a valuable asset to any organization.
