Dana Odell

Founding Talent Member
Hudsonville, Michigan, United States

Professional Overview

Dana Odell is a versatile design professional with extensive experience in product design, UX/UI, and visual design. As the Owner, Product Designer, and UX/UI Designer at ODELL Design, she leverages her creative expertise to deliver innovative solutions for clients. Concurrently, Odell serves as a Founding Talent Member at Braintrust, where she contributes her design leadership and strategic insights. Additionally, she holds a Senior Product, UX and UI Design Consulting role at Gigster, applying her multifaceted skills to diverse client projects.

Experience Summary

Current Roles

Owner / Product Designer / UX and UI Designer, ODELL Design (2001-Present)

• Leads all product design, UX, and UI efforts for a wide range of clients, creating user-centric digital experiences

• Collaborates closely with clients to understand their needs and translate them into coherent, visually appealing designs

• Oversees the entire design process, from ideation to final implementation, ensuring exceptional quality and customer satisfaction

Founding Talent Member, Braintrust (2019-Present)

• Serves as a key member of the founding talent team, contributing strategic design guidance and expertise

• Collaborates with cross-functional experts to develop innovative solutions for Braintrust's global client base

• Helps shape the company's design vision and standards, ensuring alignment with industry best practices

Senior Product, UX and UI Design Consultant, Gigster (2016-Present)

• Provides high-level product design, UX, and UI consulting services to Gigster's diverse client portfolio

• Leads the design of complex digital products, focusing on user-centric experiences and seamless interactions

• Mentors junior designers, sharing best practices and fostering professional growth within the design team

Career Progression

Co-Founder & Lead Product Designer, EveryOrder (2014-Present)

• Co-founded EveryOrder, a successful e-commerce platform, and led the overall product design and UX strategy

• Designed and implemented the user interface, ensuring a seamless and intuitive shopping experience for customers

• Collaborated with the engineering team to ensure the successful integration of design elements into the final product

Senior Visual Designer, Visualhero Design (2011-2014)

• Served as a senior visual designer, crafting visually striking and brand-aligned designs for a range of clients

• Developed creative concepts and brand assets, including logos, marketing materials, and web designs

• Played a key role in the design team, mentoring junior designers and contributing to the overall creative direction

Graphic Designer, Resurrection Life Church (2003-2006)

• Designed various print and digital materials, including bulletins, event posters, and website graphics

• Collaborated with the communications team to ensure brand consistency and visual appeal across all church-related collateral

Academic Background

Bachelor of Fine Arts in Graphic Design, Grand Valley State University

• Graduated with honors, showcasing a strong foundation in graphic design principles and techniques

• Participated in multiple design competitions, earning recognition for innovative and impactful work

Areas of Expertise

• Product Design

• UX/UI Design

• Visual Design

• Branding and Identity Development

• E-commerce Design

• Design Consultation and Mentorship

• Collaboration with Cross-Functional Teams

Professional Impact

• Designed user-centric digital products that have been widely adopted and praised by clients

• Contributed to the growth and success of Braintrust, helping to shape the company's design vision and standards

• Leveraged design expertise to co-found EveryOrder, an e-commerce platform that has successfully served thousands of customers

• Recognized as a design leader, mentoring junior designers and driving innovation within the industry

Conclusion

With a diverse background spanning product design, UX/UI, and visual design, Dana Odell has established herself as a versatile and highly skilled design professional. Her multifaceted experience, combined with her passion for crafting exceptional user experiences, positions her as a valuable asset to any organization seeking to elevate its digital presence and design capabilities.