Professional Summary
Professional Overview
Dana Pasciuto is a seasoned marketing executive with over 15 years of experience in the media and entertainment industry. As the Senior Vice President of One Platform Marketing at NBCUniversal Media, LLC, she is responsible for spearheading innovative, cross-platform marketing strategies that drive audience engagement and revenue growth across the company's diverse portfolio of brands. Additionally, she is the Founder and Chief Marketing Officer of Pasciuto Sisters LLC, a marketing consultancy firm.
Experience Summary
Current Role
As the Senior Vice President of One Platform Marketing at NBCUniversal Media, LLC, Dana oversees the development and implementation of integrated marketing campaigns that leverage the company's extensive media assets, including television, digital, and social platforms. She plays a pivotal role in aligning the marketing efforts of NBCUniversal's various divisions, ensuring a cohesive and impactful brand presence. Under her leadership, the One Platform Marketing team has consistently delivered campaign performance that exceeds industry benchmarks, contributing significantly to the company's overall success.
Career Progression
Prior to her current role, Dana held various leadership positions within NBCUniversal Media, LLC, including Vice President of Portfolio Integrated Marketing and Director of Portfolio Integrated Marketing. In these roles, she spearheaded cross-functional initiatives that drove synergies across the company's diverse portfolio of media properties. Before joining NBCUniversal, Dana gained valuable experience in the industry, serving as the Associate Director of Integrated Marketing at Disney ABC Television Group and the Manager of Partnerships and Promotions at the same organization.
Academic Background
Dana holds a Bachelor of Arts degree in Communications from the University of Pennsylvania, where she graduated with honors.
Areas of Expertise
- Integrated marketing strategy and execution
- Cross-platform campaign development and optimization
- Brand positioning and campaign performance analysis
- Strategic partnerships and business development
- Team leadership and collaboration
Professional Impact
Throughout her career, Dana has demonstrated a proven track record of driving measurable results for the organizations she has served. Her innovative marketing campaigns have consistently exceeded key performance indicators, contributing to significant revenue growth and audience engagement. Additionally, Dana's industry expertise and collaborative leadership style have earned her recognition as a respected thought leader in the media and entertainment marketing space.
Conclusion
With her extensive experience, strategic acumen, and commitment to excellence, Dana Pasciuto is poised to continue making a significant impact in the media and entertainment industry. As she navigates her current roles at NBCUniversal Media, LLC and Pasciuto Sisters LLC, she remains dedicated to delivering transformative marketing solutions that elevate brands and drive sustainable growth.
