Dana Schwartz

SVP, Global Direct to Consumer & Digital

Professional Overview
Dana Schwartz is an experienced retail and ecommerce executive with a demonstrated history of driving digital transformation and omnichannel growth. As the Senior Vice President of Global Direct to Consumer & Digital at KEEN, she leads the brand's strategic efforts to enhance the customer experience and accelerate online sales. With a focus on innovation and industry thought leadership, Dana is at the forefront of shaping the future of modern retail.

Experience Summary

Current Role
In her role as SVP of Global Direct to Consumer & Digital at KEEN, Dana is responsible for overseeing the brand's entire digital ecosystem, including ecommerce, mobile, social media, and emerging sales channels. She has spearheaded the implementation of data-driven strategies to optimize the customer journey, increase conversion rates, and drive sustainable growth. Under her leadership, KEEN has established a strong online presence and expanded its direct-to-consumer capabilities, positioning the brand for continued success in the evolving retail landscape.

Dana is also an active member of the National Retail Federation's (NRF) Digital Council, where she collaborates with industry peers to shape the future of retail technology and digital innovation.

Career Progression
Prior to joining KEEN, Dana held several leadership roles in the retail and ecommerce industry. As the Vice President of eCommerce, Brand + Product Development at Village Candle Company, she led the company's digital transformation and helped it establish a strong online presence. Earlier in her career, Dana served as the Vice President of eCommerce at Brookstone, where she played a pivotal role in enhancing the brand's omnichannel capabilities.

Dana's diverse background also includes experience in the footwear industry, where she served as the Director of Marketing & eCommerce and Omni-Channel Strategist at ECCO Shoes. In this role, she spearheaded the implementation of innovative digital strategies and helped the brand adapt to the evolving retail landscape.

Academic Background
Dana holds a Bachelor's degree in Marketing and Business Administration from a leading university, where she graduated with honors.

Areas of Expertise

• Ecommerce and digital strategy

• Omnichannel customer experience

• Data-driven decision making

• Retail technology and innovation

• Brand development and marketing

• Strategic leadership and team management

Professional Impact
Throughout her career, Dana has been recognized as a thought leader in the retail industry. She has been a featured speaker at numerous industry events, sharing her insights on the future of digital commerce and the importance of customer-centric innovation. Under her leadership, the brands she has worked with have consistently outperformed their peers, demonstrating her ability to drive sustainable growth and profitability.

Conclusion
With her extensive experience, industry expertise, and innovative mindset, Dana Schwartz is poised to continue making a significant impact in the retail and ecommerce industry. As the SVP of Global Direct to Consumer & Digital at KEEN, she is well-equipped to navigate the evolving landscape and help the brand achieve its strategic objectives.