Dani Burns

Professional Overview

Dani Burns is an experienced Director of Growth Marketing with a proven track record of driving impactful results for leading healthcare and technology companies. With a strong focus on data-driven marketing strategies, Dani leverages her expertise in digital marketing, growth hacking, and campaign optimization to accelerate customer acquisition and retention for her clients.

Experience Summary

Current Role

As the Director of Growth Marketing at Omada Health, Dani is responsible for overseeing the company's comprehensive marketing efforts, including digital advertising, content marketing, search engine optimization, and performance marketing. In this role, she has successfully implemented innovative growth strategies that have led to significant increases in website traffic, lead generation, and new customer conversions.

Career Progression

Prior to joining Omada Health, Dani served as the Senior Marketing Manager, Growth at Clover Health, where she spearheaded the company's digital marketing initiatives and played a key role in driving its rapid expansion. Before that, she held various leadership positions in the agency world, including Director of Digital at Golin and Managing Supervisor, Digital at FleishmanHillard, where she honed her skills in campaign management, content creation, and data analytics.

Academic Background

Dani holds a Bachelor of Science degree in Marketing from the University of California, Berkeley, where she graduated with honors.

Areas of Expertise

• Digital marketing strategy and campaign management

• Growth hacking and customer acquisition

• Search engine optimization (SEO) and search engine marketing (SEM)

• Content creation and social media marketing

• Data analysis and performance optimization

• Cross-functional collaboration and team leadership

Professional Impact

During her tenure at Omada Health, Dani has overseen the launch of several highly successful digital marketing campaigns, resulting in a 25% increase in website traffic and a 30% improvement in lead conversion rates. She has also been instrumental in developing innovative content strategies that have significantly improved the company's search engine rankings and organic visibility.

Conclusion

With her exceptional track record of driving growth and her deep understanding of the healthcare and technology industries, Dani Burns is a valuable asset to any organization seeking to expand its customer base and achieve sustainable, long-term success.