DZ

Dani El Zein

CEO & Co-Founder
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Professional Overview


Dani El-Zein is the Co-founder and CEO of Supy, a technology start-up based in Dubai, UAE, focusing on streamlining the ordering and inventory management processes for the hospitality industry. Supy was founded in 2021 and has quickly become a key player in the MENA region's hospitality sector.

Professional Background


  • Early Career: Dani El-Zein began his professional journey in the banking sector. After graduating from Boston University, he joined Deutsche Bank at the age of 20. He rapidly climbed the corporate ladder and became a Vice President in the investment banking division. However, he did not find fulfillment in banking and sought a more entrepreneurial path.

  • Quiqup: In 2017, Dani transitioned to the quick-commerce sector by joining Quiqup, a leading last-mile delivery start-up in the UAE, as Chief Operating Officer. He served in this role until December 2020.

  • Supy: Motivated by the inefficiencies he observed in his own restaurant businesses, Dani co-founded Supy in 2021 alongside Ibrahim Bou Ncoula and Yazeed Bin Busayyis.


Key Achievements with Supy


  • Awards and Recognitions: Supy was awarded 35 badges by G2 in Spring 2024, highlighting its significant impact on the restaurant inventory management sector. The company was also recognized as the #1 Inventory Management Software for Restaurants by Xenia in May 2024.

  • Innovations and Products: Supy launched its state-of-the-art Back-of-House platform in July 2023 to address critical pain points in the hospitality sector. The platform aims to revolutionize inventory management, ensuring better control over inventory costs and improving overall operational efficiency.

  • Funding: Supy has raised $8 million in a seed funding round led by Beco Capital, with contributions from Cotu Ventures, Valia Ventures, and Global Ventures. This funding is directed at enhancing technology capabilities and expanding market reach.

  • Partnerships: Dani El-Zein has spearheaded strategic alliances, such as the partnership with Lightspeed Commerce, a leader in the global POS ecosystem.


Vision and Strategy


Dani El-Zein's entrepreneurial strategy is centered on addressing inefficiencies in the hospitality sector, notably in inventory and supply chain management. Supy allows restaurants to place orders efficiently, saving crucial operational hours. The company's modular platform is designed to be adaptable, enabling customization for various markets. Supy aims to be the leading provider in the MENA region and plans to expand globally.

Personal Insights and Leadership Philosophy


  • Risk-Taking and Innovation: Dani El-Zein exhibits a balanced risk-taking approach, ensuring thorough stakeholder alignment before making significant decisions. His inspiration stems from innovators like Richard Branson.

  • Mantra for Success: Dani emphasizes perseverance and the importance of adaptability. He encourages entrepreneurs to view challenges as opportunities for learning and growth.

  • Future Goals: In five years, Dani envisions Supy establishing a strong presence in major global cities, while continuously nurturing talent and fostering a creative environment.


Professional and Personal Interests


  • Background: Dani El-Zein grew up between London and Lebanon and now resides in Dubai, where he runs a successful restaurant and nightclub.

  • Role Models: He looks up to Richard Branson for his ability to identify and act on global opportunities across diverse industries.

  • Learning and Development: Dani values the acquisition of skills like resilience and adaptability, which have been pivotal to Supy's success.


Key Milestones


  • 2021: Founded Supy with co-founders Ibrahim Bou Ncoula and Yazeed Bin Busayyis.

  • 2022: Raised $8 million in seed funding.

  • 2023: Launched the Back-of-House platform and initiated partnerships with key entities like Lightspeed Commerce.

  • 2024: Supy received 35 badges from G2, cementing its industry leadership.


Dani El-Zein’s journey from banking to tech entrepreneurship showcases his ability to adapt and innovate in response to market needs, positioning Supy as a transformative force in the hospitality industry.
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