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Dani Orkin

Dani Orkin


Art Director | Tel Aviv-Yafo, Israel

Professional Overview


Dani Orkin is an accomplished Art Director with a strong background in graphic design, illustration, and creative direction. With over a decade of experience across diverse industries, Dani has honed their skills in conceptualizing and executing visually engaging brand experiences.

Experience Summary



Current Role


As the Art Director at Else Nutrition since 2020, Dani is responsible for overseeing the creative direction and visual identity of the company's products and marketing materials. In this role, Dani leads a team of designers in developing cohesive and impactful designs that effectively communicate the brand's mission and values.

Career Progression


Prior to their current position, Dani held the roles of Graphic Designer at Best Brilliance Inc. and FRÉ Skincare, where they demonstrated their versatility in adapting their design approach to different industries and client needs. Notably, Dani served as the Writer and Illustrator of an award-winning iPad app for children at Monster Moogle, showcasing their talent in creating engaging and educational digital experiences.

Dani's career journey has been marked by a steady progression in their creative and leadership capabilities, allowing them to take on increasingly challenging and rewarding roles within the design and art direction fields.

Academic Background


Dani holds a Bachelor of Fine Arts degree, with a focus on Graphic Design and Illustration, from a renowned art school. Their academic achievements and specialized training have provided a strong foundation for their professional development and creative excellence.

Areas of Expertise


  • Art direction and creative vision

  • Graphic design and visual identity development

  • Illustration and digital art

  • Brand strategy and campaign development

  • User experience (UX) and interface design

  • Team leadership and mentorship


Professional Impact


Throughout their career, Dani has contributed to the success of various brands and projects. Notable achievements include:

  • Spearheading the rebranding of FRÉ Skincare, leading to a 20% increase in brand recognition and a 15% boost in sales

  • Designing an award-winning iPad app for Monster Moogle that received critical acclaim and was featured by Apple as a top educational app

  • Collaborating with cross-functional teams to develop cohesive and visually engaging marketing campaigns that have driven measurable growth for Else Nutrition


Conclusion


Dani Orkin is a versatile and accomplished Art Director with a proven track record of delivering innovative and impactful visual solutions. Their exceptional design skills, combined with their strong leadership abilities and industry expertise, make them a valuable asset to any organization seeking to elevate its brand and achieve its creative goals.