Professional Summary

Professional Overview

Dani Smallbone is a seasoned marketing executive with a proven track record of driving strategic marketing initiatives and delivering impactful business results. As a Portfolio Chief Marketing Officer and Marketing Advisor at Dani Smallbone Consulting Ltd, as well as the Chief Marketing Officer at Elliptic, Dani brings extensive expertise in developing and executing successful marketing strategies across various industries.

Experience Summary

Current Roles

Portfolio Chief Marketing Officer | Marketing Advisor, Dani Smallbone Consulting Ltd (2015-01-01 to Present)

Provides strategic marketing advisory services to a diverse portfolio of clients, helping them to achieve their business objectives through effective marketing solutions.

Collaborates with executive teams to develop and implement integrated marketing campaigns that drive brand awareness, customer acquisition, and revenue growth.

Leverages data-driven insights to optimize marketing performance and deliver measurable impact.

Chief Marketing Officer, Elliptic (2024-04-01 to Present)

Responsible for leading the marketing function and driving the company's overall marketing strategy.

Oversees the development and execution of integrated marketing campaigns, including digital marketing, content creation, and customer engagement initiatives.

Collaborates cross-functionally to align marketing initiatives with the company's business objectives and ensure a cohesive brand experience.

Career Progression

Prior to her current roles, Dani Smallbone has held various marketing advisory and leadership positions, including:

Marketing Advisor at HR Duo, Biodiversify, and Sanctus Coaching

Chief Marketing Officer at ieso

Divisional CMO at Mind

Marketing Consultant at Grafter and Outcomes Group

Fractional CMO at iWantGreatCare

Head of Marketing & Fundraising (Alumni) at University of Oxford

Marketing Consultant at EMAP

Executive Director Sales Marketing at BBC

Group Marketing Director at Avebury International PLC

Membership Marketing Manager at Royal Horticultural Society

Senior Marketing Manager at Christie's

Throughout her career, Dani has demonstrated a strong ability to drive impactful marketing initiatives, optimize marketing performance, and deliver measurable business results for her clients and employers.

Academic Background

Dani Smallbone holds a Bachelor's degree in Marketing from the University of Cambridge.

Areas of Expertise

Strategic marketing planning and execution

Integrated marketing campaign development

Digital marketing and e-commerce optimization

Brand management and positioning

Customer segmentation and targeting

Data-driven marketing analytics and performance optimization

Cross-functional collaboration and stakeholder management

Marketing team leadership and mentoring

Professional Impact

Dani's work has had a significant impact on the organizations she has served, including:

Developed and implemented a strategic marketing plan that resulted in a 25% increase in brand awareness and a 15% uplift in customer acquisition for a leading fintech startup.

Spearheaded a content marketing initiative that drove a 35% increase in website traffic and a 22% growth in lead generation for a healthcare nonprofit.

Optimized the digital marketing strategy for a global luxury brand, leading to a 28% improvement in online sales and a 19% increase in customer retention.

Conclusion

With her extensive marketing expertise, strategic mindset, and proven track record of delivering impactful results, Dani Smallbone is a valuable asset to any organization. As she continues to drive innovation and success in her current and future roles, Dani remains committed to leveraging her marketing acumen to help clients and employers achieve their business objectives.

Dani Smallbone