DA

Daniel Augello

Marketing Director

Daniel Augello, Associate Director, Paid Media at Zwift



LinkedIn Profile: [Daniel Augello - Zwift | LinkedIn](https://uk.linkedin.com/in/danielaugello)

Professional Role and Achievements


  • Current Role: Associate Director, Paid Media at Zwift, based in London, UK.

  • Experience:

  • Daniel Augello has a solid background working at Zwift, with significant contributions in paid media management and marketing campaigns.

  • Under Daniel's leadership, Zwift has embarked on multiple innovative marketing initiatives, such as sponsoring the women’s Tour de France in 2022 and launching the “Fun is Fast” campaign.


Education


  • Middlesex University:

  • Apart from his professional engagement, Daniel pursued an education at Middlesex University, which has equipped him with critical marketing theories and practices.


Networking and Media Presence


  • LinkedIn Connections: More than 500 professional connections.

  • LinkedIn Activity:

  • Calls to Action: Daniel actively engages with his network on LinkedIn, particularly in recruiting for paid media experts to join Zwift.

  • Posts and Engagements: Regular posts highlighting Zwift’s achievements, promotional activities, and calling for marketing professionals to join his team.




Professional Highlights


  • Significant Contributions:

  • Daniel has highlighted the successes of the Zwift platform, particularly the expansion of Zwift Academy, and his team's marketing prowess.

  • Has received accolades and positive engagement from peers for posts such as breaking new grounds within the sports industry, innovative marketing campaigns, and noteworthy achievements like the association with the Tour de France.


Marketing Initiatives


  • Zwift Academy: Daniel has been instrumental in promoting the Zwift Academy, which provides athletes with comprehensive training programs.

  • Campaigns and Sponsorships: Played a key role in high-profile sponsorships and launching campaigns that reinforce Zwift’s brand as a leader in the sports industry.


Location and Personal Branding


  • Based in: London, UK

  • Personal Branding:

  • Positions himself as a leader in the sports marketing domain.

  • Actively promotes Zwift’s cutting-edge and innovative approaches in the industry.


Previous Experience


  • Experience with Other Roles:

  • Before rising to the position of Associate Director, Paid Media at Zwift, Daniel held various roles that strengthened his expertise in marketing and media.


Conclusion


Daniel Augello's professional profile suggests a highly experienced and dynamic marketing leader at Zwift, noted for his strategic contributions to paid media and influential marketing campaigns. His proactive networking and frequent engagement on platforms like LinkedIn underscore his commitment to expanding Zwift's market presence and fostering industry-leading initiatives.