Daniel Brennan

Senior Director of Engineering | Merchandising, Pricing, & Vertical Brands Technology

Professional Overview
Daniel Brennan is an accomplished technology leader with extensive experience in the retail industry. He specializes in engineering, merchandising, pricing, and vertical brand technology, driving innovation and strategic initiatives to optimize business operations and enhance the customer experience.

Experience Summary

Current Role
As the Senior Director of Engineering | Merchandising, Pricing, & Vertical Brands Technology at DICK'S Sporting Goods, Daniel oversees the development and implementation of mission-critical technology solutions. He is responsible for leading a talented team of engineers to deliver high-performing, scalable, and user-friendly platforms that support the company's merchandising, pricing, and vertical brand strategies.

Career Progression
Prior to his current role, Daniel served as the Director | Merchandising IT | Pricing Technology at The Home Depot, where he spearheaded the modernization of the company's pricing and assortment management systems. He also held various software engineering management positions at The Home Depot, leading teams responsible for developing innovative solutions for merchandising, pricing, and assortment and space management.

Earlier in his career, Daniel gained valuable consulting experience at Vaco Supply Chain Solutions, Kohl's Department Stores, Hibbett Sporting Goods, and Accenture, where he leveraged his expertise in enterprise planning and channel clustering to drive business transformation for leading retail organizations.

Academic Background
Daniel holds a Bachelor's degree in Computer Science from a reputable university, equipping him with a strong technical foundation to lead engineering initiatives and drive digital innovation.

Areas of Expertise

• Retail technology strategy and implementation

• Merchandising, pricing, and vertical brand management

• Enterprise-scale software engineering and architecture

• Agile project management and team leadership

• Data-driven decision making and business intelligence

Professional Impact
Throughout his career, Daniel has spearheaded numerous high-impact projects, including the modernization of The Home Depot's pricing and assortment management systems, which resulted in improved operational efficiency and enhanced customer experiences. His contributions have been recognized for driving measurable business outcomes and industry-leading innovations.

Conclusion
With his extensive experience, technical expertise, and strategic mindset, Daniel Brennan is a seasoned technology leader poised to drive continued success at DICK'S Sporting Goods. He is dedicated to leveraging the power of technology to optimize business operations, deliver exceptional customer experiences, and position the company for long-term growth and market leadership.