Current Position
Chief Operating Officer at Matchbook, a branding and marketing agency.
Location: Indianapolis, Indiana, United States.
Professional Experience
- Founded Redwall: In 2008, Daniel Herndon launched Redwall, a marketing firm.
- Merger with Miles Design: In 2015, Herndon merged Redwall with Miles Design to form MilesHerndon.
- Matchbook Transition: In 2020, MilesHerndon merged with Matchbook, where Daniel currently serves as the COO.
Daniel has extensive experience as a writer, brand strategist, and business leader. His work encompasses both national and international brand strategies, complex messaging campaigns, and sophisticated website projects. He has been in leadership roles at creative agencies for over two decades.
Notable Achievements
- Indianapolis Business Journal's Forty Under 40: Recognized in 2011.
- Co-Author: Contributed to "Facebook All-In-One For Dummies" published by Wiley in 2012.
- Newsletter Author: Writes a weekly newsletter, "The Lorem Ipsum," focusing on news, politics, and humor.
Professional Skills and Expertise
- Client Strategy Leadership: Daniel is known for his keen insight and questioning assumptions. He meticulously crafts brand communications, headlines, and positioning statements, significantly benefiting Matchbook's clients.
- Wide Industry Reach: His experience spans numerous sectors, having worked with hundreds of clients on various branding and marketing initiatives.
- Board Memberships: Member of the boards at the NO MORE Foundation, focusing on domestic violence awareness, and the John Boner Neighborhood Centers, which supports community development in Indianapolis.
Personal Interests and Activities
- Woodworking: Enjoys building and selling custom poker tables, occasionally participating in poker games.
- Philosophy and Food: Studies philosophy and is an avid enthusiast of charcuterie and cured meats.
- Bourbon Enthusiast: A dedicated bourbon admirer who avoids soda.
Public Engagement
- Social Media: Active on X (formerly Twitter) (@DanielHerndon) where he shares professional insights and personal anecdotes.
- Marketing Insights: Regularly contributes articles and insights on marketing and brand strategy on Matchbook's website.
Contact Information
- Email: [dhe@matchbookcreative.com](mailto:dhe@matchbookcreative.com)
- Company Address: 1317 N Pennsylvania St, Indianapolis, IN 46202
- Phone Number: 317.920.1200
Daniel Herndon's broad expertise and innovative approach to branding and marketing make him a pivotal figure at Matchbook. His dedication to understanding client needs and delivering effective communication strategies sets him apart in the industry.
