Daniel Kravtsov is the Co-Founder and Chief Executive Officer (CEO) of Improvado, a marketing analytics middleware platform headquartered in the San Francisco Bay Area. He holds an M.Tech (Master of Technology) degree, having graduated from Tomsk State University of Control Systems and Radioelectronics with a Master of Computer Science. His academic background is complemented by a strong record in algorithmic and analytical skills, including winning an international programming olympiad.
With over 15 years of experience in the digital marketing and advertising technology sectors, Kravtsov has built a robust career focused on developing business-to-business software products and solutions that bridge data fragmentation in marketing analytics. Before founding Improvado, he launched four startups, successfully exiting two, demonstrating significant entrepreneurial expertise within the Martech ecosystem.
Career Focus and Expertise
- As CEO and Co-Founder, Kravtsov leads Improvado in pioneering Marketing Intelligence solutions that enable brands and agencies, such as Philips, Havas, and Universal McCann, to aggregate and consolidate marketing data efficiently.
- He directs Improvado’s advancement into AI-driven marketing analytics, aligning the company with current trends by integrating AI revenue ecosystems and AI agents into sales and marketing workflows.
- Kravtsov has a technical and analytical foundation, enabling him to navigate complex data challenges in Martech effectively.
- His passion for sociology and analytics informs an integrated approach to marketing intelligence, combining data science and human behavioral insights.
Notable Company Initiatives under Leadership
- Spearheading Improvado's ambitious European expansion, emphasizing global scalability and adaptation to new markets.
- Driving strategic partnerships, notably with Walmart Connect and Snowflake’s AI Data Cloud, illustrating the company’s focus on enhancing data integration and marketing automation capabilities.
- Launching an official Partnership Program to foster collaboration and innovation within the Martech industry.
- Securing Improvado’s role as the Official Marketing Analytics Partner at SXSW 2024, reflecting recognition and influence within the event marketing ecosystem.
- Frequently contributing to thought leadership in marketing AI and ETL partnerships, establishing Improvado as a “One to Watch” in Snowflake's data stack reports.
Professional Network and Influence
- Kravtsov is active on LinkedIn, with a professional network exceeding 19,000 followers and more than 500 connections.
- Known as an angel investor, he supports emerging businesses, indicating involvement in broader entrepreneurial activities beyond his company.
- He is recognized within industry media, having participated in interviews and podcasts focused on marketing AI, technology-driven revenue ecosystems, and Martech innovation.
Language and Cultural Background
- Kravtsov is fluent in English (full professional proficiency) and Russian (native or bilingual proficiency).
- Originally from Russia, he has successfully transitioned to the U.S. technology landscape, bringing international perspective to his executive role.
This profile highlights Daniel Kravtsov’s combination of technical knowledge, entrepreneurial accomplishments, and strategic leadership in guiding Improvado toward innovations in marketing analytics and artificial intelligence, positioning the company as a key player in Martech data integration and business intelligence platforms.
