Daniel Laws
Digital Marketing Strategist & Educator
Professional Overview
Daniel Laws is a versatile digital marketing professional with over 15 years of experience driving successful marketing strategies and analytics initiatives. As the Director of DaBrian Marketing Group, he leverages his extensive industry knowledge to deliver innovative, data-driven solutions that help clients achieve their business objectives. Additionally, Daniel serves as an Adjunct Professor at Alvernia University, where he shares his real-world expertise with the next generation of marketing leaders.
Experience Summary
Current Roles
DaBrian Marketing Group (2007 - Present)
As the Director of DaBrian Marketing Group, Daniel is responsible for leading a team of digital marketing experts in the development and implementation of comprehensive marketing strategies. He oversees all aspects of client engagements, from conducting market research and competitor analysis to crafting tailored campaigns that utilize a range of digital channels, including search engine optimization, social media, and email marketing. Under his guidance, the agency has consistently delivered measurable results for its diverse client base, earning recognition as a leader in the industry.
Alvernia University (2023 - Present)
In his role as an Adjunct Professor at Alvernia University, Daniel shares his extensive knowledge and practical experience with students, preparing them for successful careers in the dynamic field of digital marketing. He develops and teaches courses that cover the latest trends, strategies, and technologies, ensuring that his students are well-equipped to navigate the evolving marketing landscape.
Forbes Agency Council (2016 - Present)
As an Official Member of the Forbes Agency Council, Daniel actively contributes to industry discussions and shares his insights on the future of digital marketing. He collaborates with other industry leaders to explore emerging trends and best practices, further enhancing his expertise and the value he provides to his clients and students.
Digital Analytics Association Philadelphia Chapter (2012 - Present)
Daniel serves as the Co-Chair of the Digital Analytics Association Philadelphia Chapter, where he leads initiatives to foster a thriving community of analytics professionals. In this role, he organizes educational events, facilitates knowledge-sharing, and promotes the importance of data-driven decision-making in the field of digital marketing.
Past Roles
Web Analyst (Contract) - Global Multi-Channel Analytics at Merck (2011)
Early in his career, Daniel gained valuable experience as a Web Analyst at Merck, where he was responsible for analyzing website performance and customer behavior across multiple digital channels. This role allowed him to develop a deep understanding of web analytics, which has since become a core competency in his digital marketing practice.
Academic Background
Daniel holds a Bachelor's degree in Marketing from Alvernia University, where he graduated with honors. His academic achievements, combined with his practical experience, have positioned him as a respected thought leader in the digital marketing industry.
Areas of Expertise
- Digital marketing strategy and implementation
- Search engine optimization (SEO)
- Social media marketing
- Email marketing and automation
- Web analytics and data-driven decision-making
- Omnichannel customer engagement
- Marketing technology and automation
Professional Impact
Throughout his career, Daniel has been instrumental in driving measurable growth and success for his clients. He has led numerous high-profile digital marketing campaigns that have resulted in significant increases in website traffic, lead generation, and revenue. Additionally, his commitment to sharing his expertise has made him a sought-after speaker and contributor in industry events and publications.
Conclusion
With his extensive experience, deep industry knowledge, and proven track record of success, Daniel Laws is a versatile digital marketing strategist and educator who is poised to continue making a meaningful impact in the field. As he looks towards the future, he remains dedicated to helping his clients and students navigate the evolving digital landscape and achieve their goals.
