Daniel Lorig

Chief Marketing Officer

Professional Overview
Daniel Lorig is an accomplished marketing executive with over 20 years of experience driving growth and brand strategy across the food and beverage industry. As the Chief Marketing Officer at Bargoose Home Textiles, he leverages his extensive expertise in consumer insights, product positioning, and omnichannel marketing to propel the company's market presence and customer engagement.

Experience Summary

Current Role
As the Chief Marketing Officer at Bargoose Home Textiles since 2013, Daniel is responsible for developing and executing the company's comprehensive marketing strategy. He oversees all aspects of brand management, digital marketing, advertising, and customer experience initiatives, consistently delivering year-over-year improvements in brand awareness, customer acquisition, and sales growth. Under his leadership, Bargoose has expanded its market share and solidified its position as a leading provider of high-quality home textiles.

Career Progression
Prior to joining Bargoose, Daniel served as the Chief Operating Officer at Honeydrop Beverages, where he played a pivotal role in scaling the business and driving the company's successful expansion into new markets. He has also held various leadership positions in the hospitality industry, including roles as the Kitchen Manager/Executive Chef at Gulfstream Restaurant in Los Angeles and the Assistant Food and Beverage Director at The Historic Tidewater Inn / Restaurant Local. Earlier in his career, Daniel gained valuable experience in sales and operations management, working as a National Account Sales Manager at PepsiCo and the Director of Operations for the United States House of Representatives at Ridgewells Catering.

Academic Background
Daniel holds a Bachelor of Science degree in Culinary Arts from the Culinary Institute of America, where he graduated with honors and was recognized for his exceptional leadership and culinary expertise.

Areas of Expertise

• Strategic marketing and brand management

• Consumer insight and market analysis

• Omnichannel marketing strategy and execution

• Product development and positioning

• Sales and operations management

• Hospitality and food service industry knowledge

Professional Impact
Under Daniel's leadership, Bargoose Home Textiles has achieved significant milestones, including a 25% increase in online sales, a 30% growth in social media engagement, and the successful launch of three new product lines that have collectively generated over $8 million in revenue. Daniel's innovative approach to marketing and his ability to translate consumer insights into effective campaigns have been instrumental in strengthening Bargoose's market position and driving sustainable growth.

Conclusion
With his extensive experience, proven track record of success, and comprehensive understanding of the food and beverage industry, Daniel Lorig is a valuable asset to Bargoose Home Textiles. His strategic vision, marketing expertise, and commitment to driving innovation and growth position him as a dynamic leader poised to continue propelling the company's success in the years to come.