Executive Overview
Daniel Morgan is the Director of Ecommerce at Coolibar – Technical. Elegant. Sun Protection You Wear.®, an industry leader in sun-protective apparel. Based in the Miami-Fort Lauderdale Area, Florida, United States, Daniel leverages extensive digital and ecommerce expertise to drive Coolibar’s online sales channels and accelerate digital transformation initiatives.
Professional Background & Current Role
Current Position
- Title: Director of Ecommerce
- Company: Coolibar – Technical. Elegant. Sun Protection You Wear.®
- Location: Miami-Fort Lauderdale Area, Florida, United States
In his role as Director of Ecommerce, Daniel Morgan is responsible for the development and implementation of ecommerce strategies for Coolibar, focusing on maximizing online revenue and customer engagement. His leadership within the digital transformation landscape is cited as a driver for orchestrating key online initiatives and adapting the business to emerging market trends. He sits within the upper management team, collaborating with senior leaders such as the CEO and Chief Brand Officer, to align ecommerce with broader brand goals.
Leadership Team Context:
- QMT RAF: Chief Executive Officer
- Sebastien Ozanne: Chief Brand Officer
- Daniel Morgan: Director of Ecommerce
Professional Experience
Daniel has built a reputation for integrating technical expertise with elegant, customer-focused solutions in the ecommerce space, particularly for technical and specialized apparel products. With a leadership approach grounded in digital innovation, he is actively engaged in orchestrating digital initiatives and optimizing user experience to drive company growth. He recently showcased experience relating to digital transformation initiatives, suggesting active involvement in company-wide technological advancements.
Notable Education:
- Aston University
Digital & Professional Presence
- LinkedIn Followers: 4,000+
- LinkedIn Connections: 500+
- Known for a strong professional network and visibility within the sun protection and technical apparel industries.
Company Context: Coolibar
Coolibar specializes in high-performance sun protection clothing and accessories, positioning itself as a technical leader in wearable sun protection with a core brand promise: Technical. Elegant. Sun Protection You Wear.® The company has a significant digital presence and markets directly to consumers through robust online channels, which Daniel Morgan oversees.
Management Priorities
Via its digital leadership team (including Daniel Morgan), Coolibar is prioritizing:
- Expansion of ecommerce channels
- Strengthening digital brand identity
- Innovating product experience online
Contact and Engagement Opportunities
- Location: Miami-Fort Lauderdale, Florida (Eastern US, major logistics and tech talent region)
- Professional Focus: Digital transformation, online sales/channel growth, customer experience enhancement in technical apparel, strategic planning, implementation of ecommerce best practices
- Relevant Achievements:
- Led Coolibar’s ecommerce strategy
- Directly contributed to expanding the brand’s online influence
- Orchestrated technical initiatives to advance customer engagement and commercial success
Key Insights
- Strategic Role: Daniel is the primary decision-maker for initiatives relating to ecommerce innovation, platform selection, and vendor partnerships at Coolibar.
- Technical & Digital Emphasis: He is highly invested in leveraging new technologies and driving transformation, indicating openness to solutions that offer demonstrable ROI, platform stability, or enhanced revenue streams.
- Collaborative Senior Management Team: Any outreach or interaction should be positioned with cognizance of the broader leadership context and Coolibar’s commitment to technical and brand excellence online.
Professional Reputation
Daniel Morgan is regarded as a technologically adept executive with a significant online professional footprint and a track record of steering Coolibar’s ecommerce growth. His credentials (Aston University) and extensive LinkedIn presence underscore his professional credibility and influence within digital commerce, making him a critical contact for business development opportunities involving online innovation and consumer engagement for the technical apparel segment.
LinkedIn Profile: [Daniel Morgan on LinkedIn](http://www.linkedin.com/in/daniel-morgan-7162336)
