Daniel Santamaria

Global Director, Engagement Marketing

Professional Overview
Daniel Santamaria is a seasoned marketing executive with extensive experience in driving engagement and growth strategies across the technology and e-commerce sectors. As the Global Director of Engagement Marketing at Udemy, he leads a team responsible for developing and executing innovative campaigns that enhance user experience and drive long-term customer loyalty.

Experience Summary

Current Role
In his current role at Udemy, Daniel is responsible for overseeing the company's global engagement marketing efforts. He spearheads the development and implementation of data-driven strategies that optimize the customer journey, increase user retention, and foster deeper brand connections. Through his leadership, Udemy has experienced a significant increase in user engagement and platform stickiness, contributing to the company's overall growth and market expansion.

Career Progression
Prior to his current position, Daniel held various leadership roles in the marketing and growth domains. He served as the Director of Global Growth Marketing (Consumer) at Udemy, where he drove successful user acquisition and retention campaigns. Additionally, he has held marketing leadership positions at prominent companies such as Airbnb, Clever Inc., Spotify, and Deezer, where he demonstrated a track record of driving impactful results and delivering measurable growth.

Academic Background
Daniel holds a Bachelor's degree in Marketing from the University of Michigan, where he graduated with honors. During his studies, he was actively involved in various student organizations and completed several marketing-related internships, further honing his skills and expertise.

Areas of Expertise
Daniel's areas of expertise include engagement marketing, customer retention, digital marketing, growth hacking, and data-driven decision-making. He has a deep understanding of the technology and e-commerce landscapes, enabling him to develop innovative strategies that cater to evolving consumer preferences and market dynamics.

Professional Impact
Throughout his career, Daniel has led the execution of several high-profile marketing campaigns that have resulted in significant business impact. At Udemy, he spearheaded the implementation of a personalized email nurturing program that increased user activation and retention by 25%. At Spotify, he contributed to the growth of the platform's subscription-based model, driving a 20% increase in paid user conversions.

Conclusion
With his proven track record of driving engagement, customer loyalty, and sustainable growth, Daniel Santamaria is a valuable asset to the Udemy team. As the Global Director of Engagement Marketing, he continues to push the boundaries of innovation, leveraging data-driven insights and industry best practices to deliver exceptional results and position Udemy as a leading player in the online learning and education technology space.