Daniel Sena

EVP / Head of Strategic Marketing

Professional Overview
Daniel Sena is an experienced marketing executive with a proven track record of driving strategic growth and innovation within the music industry. As the EVP and Head of Strategic Marketing at Interscope Records, he oversees the development and execution of innovative marketing campaigns that have a significant impact on artists' commercial success and brand visibility.

Experience Summary

Current Role
In his current role at Interscope Records, Sena is responsible for leading the strategic marketing team and developing comprehensive plans to promote the label's roster of premier artists. He collaborates closely with cross-functional teams to devise integrated campaigns that leverage emerging technologies, data-driven insights, and strategic partnerships to maximize audience engagement and drive measurable results. Under his leadership, Interscope has consistently achieved record-breaking album sales, streaming figures, and award recognition for its artists.

Career Progression
Prior to his current position, Sena served as the EVP and Head of Strategic Marketing at the Interscope Capitol Labels Group, where he was instrumental in spearheading innovative marketing initiatives that elevated the visibility and commercial performance of artists across both labels. Before that, he held the role of Vice President of Partnership Marketing at Universal Music Group, where he developed industry-leading collaborations with global brands and platforms, positioning the company as a leader in the evolving music marketing landscape.

Academic Background
Sena holds a Bachelor of Arts degree in Business Administration from the University of Southern California, with a focus on marketing and strategic management.

Areas of Expertise

• Strategic marketing and campaign development

• Leveraging data and emerging technologies to drive audience engagement

• Cultivating impactful partnerships and brand collaborations

• Artist development and career management

• Cross-functional team leadership and collaboration

Professional Impact
Throughout his career, Sena has been instrumental in the commercial success of numerous high-profile artists, including Kendrick Lamar, Lady Gaga, and Billie Eilish. His innovative marketing strategies have helped drive record-breaking album sales, streaming figures, and award recognition, cementing Interscope's position as a leading force in the music industry.

Conclusion
With his extensive experience, strategic vision, and industry expertise, Daniel Sena is a valuable asset to the Interscope Records team. His ability to deliver impactful marketing campaigns that drive measurable results has made him a respected leader in the music industry, and he continues to shape the future of artist promotion and audience engagement.