Daniel Shlossman

Chief Growth and Marketing Officer

Professional Overview
Daniel Shlossman is an accomplished marketing and growth executive with extensive experience driving digital transformation and revenue growth for leading consumer brands. As Chief Growth and Marketing Officer at Wonder, he is responsible for spearheading the company's marketing strategy, overseeing digital and performance marketing initiatives, and accelerating user acquisition and engagement.

Experience Summary

Current Role
As Chief Growth and Marketing Officer at Wonder, Daniel is responsible for developing and executing the company's comprehensive marketing strategy to drive user growth, enhance brand awareness, and boost revenue. He oversees all aspects of the marketing function, including digital advertising, content creation, email marketing, social media, and partnerships. Under his leadership, Wonder has achieved significant increases in website traffic, mobile app downloads, and customer lifetime value.

Career Progression
Prior to joining Wonder, Daniel served as Chief Marketing Officer and Chief Digital Officer at sweetgreen, where he led the company's digital transformation and oversaw the development of their market-leading mobile app and loyalty program. He previously held various growth and operations roles at Uber, including Head of Product & Marketplace Experience for the US and Canada, and Head of Operations and Marketing for the West Coast region. Daniel's early career includes positions at the National Football League, where he managed digital products and fantasy sports offerings, and the Arizona Sports and Entertainment Commission, where he directed operations.

Academic Background
Daniel holds a Bachelor's degree in Business Administration from the University of Arizona, where he graduated with honors.

Areas of Expertise

• Digital marketing and e-commerce strategy

• Customer acquisition and retention

• Data-driven decision making and analytics

• Mobile app development and user experience

• Loyalty program design and implementation

• Multi-channel marketing campaign management

• Cross-functional team leadership and collaboration

Professional Impact
At sweetgreen, Daniel was instrumental in driving a 300% increase in mobile app downloads and a 25% boost in online/mobile orders as a percentage of total sales. He also led the successful launch of the company's first-ever loyalty program, which resulted in a 15% lift in customer lifetime value. In his previous roles at Uber, Daniel played a key role in expanding the company's operations and marketplace presence in several major markets.

Conclusion
With a proven track record of driving growth and digital innovation, Daniel Shlossman is a strategic marketing leader who excels at leveraging data, technology, and cross-functional collaboration to achieve exceptional business results. In his current role at Wonder, he is poised to play a pivotal part in the company's continued expansion and market leadership.