Daniel Sinniah

Vice President & GM Retail
Mississauga, Ontario, Canada

Professional Overview

Daniel Sinniah is an accomplished retail executive with over 15 years of experience driving growth and operational excellence across leading fashion and luxury brands. As the Vice President & GM Retail at Knix, he is responsible for overseeing the company's retail strategy, expanding its physical footprint, and enhancing the customer experience.

Experience Summary

Current Role

As the Vice President & GM Retail at Knix, Daniel is leading the brand's retail expansion efforts, developing strategies to drive in-store sales and customer acquisition. He is responsible for managing the day-to-day operations of the company's retail locations, optimizing inventory management, and implementing data-driven decision-making processes to improve overall performance.

Career Progression

Prior to joining Knix, Daniel held several high-profile roles in the retail industry, including Vice President of Retail Operations at SEPHORA, where he oversaw the company's retail presence across Canada and implemented innovative strategies to enhance the customer experience. Before that, he served as the Head of Sales and Distribution Canada & NAM Chair of Equity, Diversity & Inclusion at SWAROVSKI, where he was instrumental in driving the brand's growth and championing diversity and inclusion initiatives.

Earlier in his career, Daniel held leadership positions at prestigious brands such as Ralph Lauren, Roots, and Gap Inc., where he developed a deep understanding of retail operations, merchandising, and customer engagement. His diverse experience in the industry has enabled him to develop a well-rounded skill set and a strong track record of driving organizational success.

Academic Background

Daniel holds a Bachelor's degree in Business Administration from the University of Toronto, where he graduated with distinction. He has also completed executive education programs in Retail Management and Strategic Leadership, further honing his skills and knowledge in the industry.

Areas of Expertise

• Retail strategy and operations

• Omnichannel customer experience

• Inventory management and optimization

• Data-driven decision-making

• Talent development and team leadership

• Equity, diversity, and inclusion initiatives

Professional Impact

Throughout his career, Daniel has demonstrated a strong ability to drive business growth and operational excellence. At SWAROVSKI, he led the development and implementation of a comprehensive equity, diversity, and inclusion program that was recognized for its positive impact on the organization and the broader industry.

At SEPHORA, Daniel oversaw the successful expansion of the brand's retail footprint in Canada, leveraging data-driven insights to optimize store performance and enhance the customer experience. His strategic vision and operational expertise have been instrumental in driving the company's growth and market share.

Conclusion

With his deep industry expertise, proven track record of success, and commitment to excellence, Daniel Sinniah is poised to make a significant impact as the Vice President & GM Retail at Knix. His strong leadership, innovative mindset, and dedication to delivering exceptional customer experiences position him as a valuable asset in the company's pursuit of continued growth and market leadership.