Daniela Lobo

Global Digital Marketing and Customer Experience Director

Professional Overview
Daniela Lobo is an accomplished global marketing and customer experience leader with extensive expertise in driving digital transformation and delivering exceptional consumer engagement. As the Global Digital Marketing and Customer Experience Director at Johnson & Johnson, she spearheads innovative, data-driven marketing strategies that elevate brand presence and foster deep, lasting connections with customers across international markets.

Experience Summary

Current Role
In her current role as Global Digital Marketing and Customer Experience Director at Johnson & Johnson, Daniela is responsible for developing and implementing cohesive digital marketing campaigns that amplify the company's portfolio of leading consumer health and wellness brands. She oversees the end-to-end customer journey, leveraging cutting-edge digital tools and analytics to deliver personalized, seamless experiences that drive brand loyalty and advocacy. Under her leadership, the company has achieved significant increases in online conversion rates and customer lifetime value.

Career Progression
Prior to her current position, Daniela served as the Global Brand and Digital Marketing Director at Johnson & Johnson, where she spearheaded the digital transformation of the company's marketing efforts, driving impressive gains in social media engagement and e-commerce revenue. Before joining Johnson & Johnson, she held various marketing leadership roles at Publicis Groupe, Nokia, Eastman Kodak, Pfizer, and The Coca-Cola Company, honing her expertise in brand management, digital strategy, and integrated marketing campaign execution.

Academic Background
Daniela holds a Bachelor's degree in Business Administration and Marketing from the University of Florida, where she graduated with distinction.

Areas of Expertise

• Digital marketing strategy and implementation

• Customer experience optimization and personalization

• Integrated marketing campaign development and execution

• Brand management and portfolio expansion

• Data-driven decision making and performance analysis

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Daniela has demonstrated a proven track record of driving transformative growth and innovation. At Johnson & Johnson, she has led the development of award-winning digital marketing campaigns that have increased online brand engagement by 35% and boosted e-commerce sales by 28%. Her innovative, customer-centric approach has cemented the company's position as an industry leader in digital innovation.

Conclusion
With her extensive experience, strategic vision, and unwavering commitment to excellence, Daniela Lobo is a highly sought-after global marketing and customer experience leader. In her current role at Johnson & Johnson, she continues to push the boundaries of digital marketing, delivering impactful results that strengthen the company's brand presence and deepen its connection with consumers worldwide.