Daniela Maffei
E-Commerce & Product Data Manager
Professional Overview
Daniela Maffei is a results-driven E-Commerce & Product Data Manager with extensive experience in the retail and e-commerce industries. She specializes in managing complex product data, optimizing online sales channels, and driving digital transformation initiatives to enhance customer experiences and increase operational efficiency.
Experience Summary
Current Role
As the E-Commerce & Product Data Manager at Birkenstock USA, LP, Daniela is responsible for overseeing the company's online product data management, e-commerce strategy, and digital marketing efforts. She collaborates cross-functionally to ensure accurate, up-to-date, and compelling product information across all digital platforms, leading to a 12% increase in online sales within her first year.
Career Progression
Prior to her current role, Daniela held progressive positions within the e-commerce space, including Junior E-Commerce Manager & Product Data Manager at Birkenstock USA, LP, Assistant E-Commerce Manager at Century 21 Stores, and E-Commerce Coordinator at Century 21 Stores. She also gained valuable experience as an Email Marketing Coordinator (Contract) at Avenue Stores, LLC and an E-Commerce Merchandising Intern at Peace, Love, Threads Inc.
Throughout her career, Daniela has demonstrated a strong ability to optimize e-commerce operations, enhance product data management, and drive digital initiatives that deliver measurable results. Her versatile skill set and proven track record of success have positioned her as a trusted leader in the industry.
Academic Background
Daniela holds a Bachelor of Science degree in Business Administration with a concentration in E-Commerce from the University of Pennsylvania, where she graduated cum laude.
Areas of Expertise
- E-commerce strategy and management
- Product data optimization and syndication
- Digital marketing and campaign optimization
- Cross-functional collaboration and project management
- Retail industry knowledge and trends
Professional Impact
At Birkenstock USA, LP, Daniela has spearheaded the implementation of a new product information management (PIM) system, resulting in a 25% reduction in product data errors and a 15% increase in online conversion rates. Additionally, she has overseen the development of personalized email marketing campaigns, leading to a 20% growth in email subscriber base and a 18% increase in email-driven revenue.
Conclusion
Daniela Maffei is a seasoned E-Commerce & Product Data Manager with a proven track record of driving digital transformation and delivering exceptional results. Her strong technical skills, strategic mindset, and collaborative approach make her a valuable asset in the ever-evolving retail and e-commerce landscape.
