Current Position and Responsibilities
Danielle Goh is currently a Senior Industry Director at Teads, a position she was promoted to as of December 17, 2023. At Teads, she holds a leadership role in shaping industry strategies, leveraging her extensive experience in digital marketing and media. Although explicit detailed responsibilities are not provided, her seniority implies substantial involvement in managing industry partnerships, directing strategic initiatives, and contributing to the company’s positioning within the digital advertising ecosystem.
Prior to her promotion, Danielle served as an Industry Director at Teads, further highlighting her progressive leadership trajectory within the company.
Professional Experience and Previous Roles
Danielle Goh has prior experience at Vertical Institute, a recognized platform for SkillsFuture-accredited marketing courses, where she played an influential role before joining Teads. This background substantiates her expertise in digital marketing education and strategy.
Her previous work included managing marketing campaigns, developing communication strategies with key regional and local SMEs such as Prudential, Emit Asia, and Fraser & Neave. This exposure to partner and client engagement across various industries adds a practical dimension to her strategic capabilities.
Education and Academic Achievements
Danielle Goh holds a Bachelor of Science (B.Sc.) with Honors in Political Science from the National University of Singapore (2010–2015). She has been recognized for academic excellence and leadership skills with several honors and awards, including:
- Asia’s Top 50 Speakers — Asian British Parliamentary Debate, 2013
- 1st Runner Up of UiTM Women’s Open Debating Championship
- 2nd Runner Up in the CPF Public Policy Challenge, 2014
- National University of Singapore Student Achievement Award
- NUS Award for Study Abroad (NASA)
She also served as President of the NUS Debate Team, where she led the reorganization of the executive committee (EXCO) and initiated anchor debate events in the regional calendar, reflecting her leadership and organizational skills.
Skills and Expertise
Danielle is highly skilled in marketing strategy, public speaking, and stakeholder engagement. Her educational background in political science combined with experience in debating enhances her communication, negotiation, and critical thinking capabilities. These skills are pertinent to driving persuasive strategy and managing complex client/product narratives within digital media industries.
Professional Network and Industry Involvement
Based in Singapore, Danielle has a LinkedIn network exceeding 500 connections, which includes professionals from digital marketing, media, and related industries. She maintains engagement through posts and updates such as her recent promotion announcement, indicating active participation in industry dialogues.
Notable Contributions and Achievements
- Promoted to Senior Industry Director at Teads, signaling recognition of her leadership and impact.
- Directly involved in digital marketing innovation and campaign leadership involving prominent brands and SMEs regionally.
- Established herself as a respected figure in public speaking forums, with accolades in international debate competitions.
- Previous work at Vertical Institute connecting education to practical marketing applications reinforces her expertise in skills development.
Danielle Goh’s profile projects a seasoned digital media professional with robust strategic marketing skills, a strong academic foundation, and leadership experience. Her role at Teads places her in a pivotal position to influence industry partnerships and communicate effectively across various stakeholders, making her a key contact within the company’s senior management tier.
