Executive Summary
Danielle Hamlett currently serves as the Brand Marketing Manager at CALPAK, having assumed this role in June 2024. Located in Los Angeles, United States, she is an experienced brand marketing and public relations leader with over six years of marketing experience across the fashion, travel, and consumer goods sectors. Her role at CALPAK places her at the strategic center of the company’s brand campaigns and community engagement efforts.
Professional Background and Experience
Current Position
- Title: Brand Marketing Manager
- Company: CALPAK
- Start Date: June 2024
- Location: Los Angeles, CA
- Reporting Structure: No direct reports; heads brand marketing initiatives and works with cross-functional teams.
At CALPAK, Danielle is responsible for concepting, developing, and executing multi-channel campaigns that are directly tied to the brand’s core vision: bringing playful spirit and utility to travel experiences. Most recently, Danielle led the “Terra Campaign”, coordinating experiential marketing efforts, influencer collaborations, and community-driven events. Notable initiatives under her leadership include high-visibility launch events featuring viral talent and immersive customer experiences, resulting in increased brand engagement and press coverage.
Previous Experience
- Marketing and PR Coordinator, AG Jeans
- Marketing Associate, SAITEX USA
- Branding Assistant, Unpublished Denim
- Brand & Social Media Manager, Wild Child Party
- Urban Outfitters
- Women’s Apparel Manager
- Merchandising Assistant
- Sales Associate
Danielle’s diverse background includes progressive leadership roles in both established and emerging fashion and lifestyle brands. Notably, she has overseen the development and execution of consumer-facing campaigns, public relations initiatives, and social media strategies aimed at increasing brand loyalty and driving sales. Her trajectory highlights a deep expertise in merging creative brand storytelling with data-driven marketing tactics.
Education
- Bachelor of Arts in English and Religious Studies
- California State University, Fullerton
Professional Strengths and Interests
- Strategic Brand Development: Danielle excels at aligning brand messaging with evolving market trends, leveraging both in-person and digital assets to foster community and enhance customer experience.
- Campaign Leadership: Demonstrated ability to direct cross-functional teams for complex campaigns, manage influencer and talent partnerships, and deliver experiential marketing activations.
- Community Engagement: A strong advocate for integrating community events into brand strategy, using experiential marketing to drive authentic connections.
- Collaborative Approach: Frequently works alongside creative, social, and product teams to ensure cohesive execution of marketing initiatives. Praised in peer and team feedback for effective event management and team leadership.
CALPAK: Corporate Snapshot
- Industry: Consumer, Travel & Leisure
- Headquarters: Los Angeles, CA
- Employee Range: 51–200
- Brand Positioning: CALPAK’s mission is to infuse travel with a unique sense of utility and playfulness, motivating consumers to enjoy every journey as much as their destination. The company is known for innovative travel accessories and bags, placing a premium on design and user experience.
Notable recent activities include high-engagement campaigns and collaborative events, such as the Terra Travel Campaign launch at Stella, West Hollywood, featuring viral influencers Aki & Koichi and tailored travel-themed experiences.
Public Presence and Digital Footprint
- LinkedIn: [Danielle Hamlett LinkedIn](http://www.linkedin.com/in/danielle-hamlett-90902b77)
- 688 followers; 48 posts
- Uses her platform to share campaign achievements, team highlights, and thought leadership on travel and brand marketing.
- Instagram: [@daniellekhamlett](https://www.instagram.com/daniellekhamlett/?hl=en)
- 1.2K+ followers; regularly posts about lifestyle, brand events, and travel.
- Email (domain): @calpaktravel.com
Key Takeaways
Danielle Hamlett is a highly effective brand marketing leader with a demonstrated track record in consumer brand growth, campaign execution, and community engagement. She is actively involved in CALPAK’s strategic marketing direction at a time when the company is focusing on experiential campaigns and influencer partnerships to deepen customer loyalty and boost brand visibility. Danielle’s multifaceted background, combined with her leadership on major CALPAK initiatives, positions her as an influential figure in driving marketing innovation and brand equity within the travel and lifestyle sector.
