Danielle Lajoie

Vice President/Head of Communications & Integrated Marketing

Professional Overview

Danielle Lajoie is an accomplished communications and marketing executive with extensive experience in the consumer products and retail industries. As the Vice President/Head of Communications & Integrated Marketing at Exos, she is responsible for leading the company's strategic communication initiatives, brand building, and integrated marketing efforts.

Experience Summary

Current Role

As the Vice President/Head of Communications & Integrated Marketing at Exos, Danielle is responsible for overseeing the company's comprehensive communication strategy, including media relations, employee engagement, and brand development. She has played a pivotal role in elevating Exos' brand presence and driving impactful integrated marketing campaigns that have significantly contributed to the company's growth and industry recognition.

Career Progression

Prior to her current role, Danielle served as the Director of Employee Communications & Engagement at Converse, where she successfully led the company's internal communication efforts and implemented innovative employee engagement programs. She also held the position of Corporate Communications Manager at JetBlue, where she was instrumental in shaping the airline's brand narrative and enhancing its public perception. Danielle's earlier experience includes her role as the Marketing & Events Manager at Whole Foods Market, where she coordinated high-profile marketing events and initiatives.

Academic Background

Danielle holds a Bachelor's degree in Communication from the University of Massachusetts, Amherst, where she graduated with honors.

Areas of Expertise

Danielle's expertise spans a wide range of areas, including strategic communication planning, brand management, digital marketing, crisis communication, and employee engagement. She is adept at leveraging data-driven insights to develop targeted and impactful communication strategies that drive business results. As a seasoned leader, Danielle excels in cross-functional collaboration, team management, and stakeholder engagement.

Professional Impact

Throughout her career, Danielle has demonstrated a track record of delivering innovative communication solutions that have elevated brand awareness, fostered employee engagement, and positively impacted business performance. Her work has been recognized for its creativity, effectiveness, and alignment with organizational goals.

Conclusion

With her depth of experience, strategic mindset, and proven track record of success, Danielle Lajoie is a valuable asset to Exos, poised to continue driving the company's communication and marketing initiatives to new heights. Her dedication to excellence and ability to navigate complex business challenges make her a trusted advisor and respected leader in the industry.