Executive Summary
Danielle Mayo is the Global Director of Digital Platforms & Consumer Experience at D’Addario & Company, Inc., based in Farmingdale, New York. With a proven track record in digital product strategy and marketing within the music and publishing industries, Danielle is a key leader driving D’Addario’s digital transformation, international e-commerce expansion, and customer-centric innovation. Her strategic leadership has been instrumental in scaling D’Addario's digital channels, supporting both B2C and B2B growth, and optimizing personalized customer experiences using advanced data platforms and experimentation tools.
Professional Background
Current Role
Title: Global Director, Digital Platforms & Consumer Experience
Company: D’Addario & Company, Inc.
Location: Farmingdale, New York, United States
LinkedIn: [Danielle Mayo](http://www.linkedin.com/in/daniellenmayo)
Danielle oversees the global digital strategy at D’Addario, focusing on both consumer (D2C) and enterprise (B2B) digital commerce excellence. Her responsibilities include:
- Driving e-commerce growth on a global scale through digital platforms with multilingual and multi-currency capabilities.
- Implementing personalization and data-led experimentation, with ongoing A/B testing to optimize conversions and customer journeys.
- Managing loyalty program operations, now exceeding 500,000 active members and integrated across all sales channels.
- Overseeing digital platform migrations and upgrades, such as moving to Optimizely CMS 12 and Commerce 14, to unlock new features for sales growth and operational efficiency.
- Developing self-service B2B portals, enabling retail partners to manage transactions and support independently, thus freeing sales teams for higher-value activities.
Danielle has also spearheaded initiatives involving AI-driven customer segmentation, automated marketing workflows, and the expansion into European markets, demonstrating agility in aligning technology solutions with business objectives.
Previous Experience
Danielle’s earlier career includes significant roles in marketing and audience development at high-profile organizations, including:
- The Hollywood Reporter & Billboard – Focus: Audience engagement and digital marketing.
- LearnVest – Specialization in digital content and consumer experience.
- Condé Nast – Experience in digital media, further enhancing her cross-industry digital expertise.
Education
- BA Sociology and English, College of the Holy Cross
- Certificate in Publishing, Columbia Publishing Course
D'Addario & Company Overview
Industry: Musical Accessories Manufacturing & Retail
Headquarters: Farmingdale, NY, United States
Employees: 1,001–5,000
Website: [daddario.com](https://www.daddario.com/)
D’Addario is a globally recognized leader in manufacturing strings, drumheads, sticks, reeds, mouthpieces, and other instrument accessories, with a family legacy tracing back to 17th-century Italy. The company has emerged as a digital innovator among manufacturers, notably transforming from traditional B2B operations to an agile, omnichannel e-commerce enterprise.
Recent digital initiatives include:
- 10x growth in online sales (2019–2024)
- Establishment and rapid scaling of D2C and B2B digital channels
- Launch of B2B self-service sales portals (“Inner Circle”), increasing operational efficiency and scalability
- Enhanced customer loyalty program with seamless omnichannel integration
The company is committed to U.S. manufacturing, environmental sustainability, and music education outreach through its charitable foundation.
Digital Transformation & Strategic Initiatives
Under Danielle’s leadership, D’Addario has:
- Migrated to Optimizely (since 2016), leveraging unified CMS and commerce, resulting in significant improvements to online sales, content management, and customer personalization.
- Launched multi-country sites in Europe with minimal development overhead, supporting multiple currencies and languages to capture international market share.
- Driven AI-powered personalization through automated segmentation, empowering customer-centric campaigns and real-time engagement strategies.
- Enhanced operational efficiency by deploying self-service capabilities for both internal and external stakeholders, mitigating the need for proportional customer service scaling.
Notable Product Innovation:
Danielle has been pivotal in the upcoming launch of "Custom Strings," a customizable guitar accessory for D2C markets, aligning product development capacity with evolving customer demands.
User Experience Focus:
Comprehensive checkout and UI redesigns—driven by experimentation and rigorous data analysis—have produced more frictionless purchasing journeys, increased conversions, and higher customer satisfaction.
"We’ve been able to scale our e-commerce operations without adding unnecessary overhead... The ability to create promotions, manage pricing, and experiment with new features...has been a game changer."
— Danielle Mayo
Technology & Vendor Partnerships
- Optimizely (CMS, Commerce, Data Platform, Personalization, Web Experimentation): Chosen for its unified platform, scalability, and support for global D2C and B2B expansion.
- Adoption of AI-driven tools ensures ongoing optimization of promotional, pricing, and engagement strategies.
- The team benefits from responsive vendor support and technical guidance, facilitating rapid iteration and business agility.
Professional Connections & Leadership
Danielle is part of D’Addario’s leadership team, interfacing with executives across sales, business development, and marketing. Her influence extends cross-functionally, collaborating closely with technical, customer experience, and product teams to align digital transformation goals with business growth.
She maintains an extensive professional network (1,000+ LinkedIn followers; 500+ connections) and is recognized as an influential thought leader in digital product management and consumer experience within the retail and manufacturing sectors.
Key Takeaways for Engagement
- Danielle is a decision-maker in digital strategy, with primary influence over e-commerce technology, customer experience platforms, and digital marketing initiatives at D’Addario.
- Her strong track record in orchestrating large-scale platform migrations and customer engagement innovations positions her as a forward-thinking leader open to data-driven transformation and value-adding partnerships.
- Danielle’s focus on measurable results, operational efficiency, and scalability makes her highly receptive to solutions that can further accelerate D’Addario’s global growth, enhance personalization, or streamline internal workflows.
Professional Profile Prepared for: Danielle Mayo, Global Director of Digital Platforms & Consumer Experience – D’Addario & Company, Inc.
