Danielle Nicoll

Senior Vice President, Marketing

Professional Overview
Danielle Nicoll is an accomplished marketing executive with over a decade of experience driving digital growth and brand strategy across the entertainment industry. As the Senior Vice President of Marketing at Cann, she leverages her expertise in digital marketing, brand partnerships, and campaign execution to elevate the company's presence and strategic positioning in the rapidly evolving cannabis market.

Experience Summary

Current Role
As the Senior Vice President of Marketing at Cann, Danielle is responsible for leading the company's comprehensive marketing strategy and initiatives. She oversees the development and implementation of integrated campaigns that showcase Cann's innovative product offerings and connect with its target audience. Danielle's deep understanding of digital marketing, influencer partnerships, and data-driven decision-making has been instrumental in amplifying Cann's brand recognition and driving measurable growth.

Career Progression
Prior to joining Cann, Danielle held various marketing leadership roles at prominent entertainment companies, including Focus Features and The Walt Disney Studios. As the Vice President of Digital Marketing at Focus Features, she spearheaded the development and execution of successful digital marketing campaigns that drove significant increases in audience engagement and sales. Danielle's earlier experience at The Walt Disney Studios and ESPN further honed her expertise in leveraging digital platforms, brand partnerships, and content strategies to achieve business objectives.

Academic Background
Danielle holds a Bachelor of Arts degree in Communications from Ithaca College, where she was actively involved in various student leadership roles, including serving as the Senior Class President and Chair of Advertising & Public Relations for the Student Activities Board.

Areas of Expertise

• Digital marketing strategy and campaign execution

• Brand development and positioning

• Influencer and partnership marketing

• Data-driven decision-making and performance analytics

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Danielle has consistently demonstrated her ability to drive measurable results for the organizations she has served. At Focus Features, she spearheaded digital marketing initiatives that led to a 25% increase in online ticket sales and a 35% improvement in social media engagement. Danielle's innovative approach to brand partnerships and content creation has also been recognized, with several of her campaigns earning industry awards and accolades.

Conclusion
Danielle Nicoll's diverse experience, strategic vision, and proven track record of success make her a valuable asset to Cann as the company continues to expand its market presence and solidify its position as a leader in the cannabis industry. Her passion for driving digital growth, cultivating impactful brand partnerships, and delivering measurable results aligns seamlessly with Cann's goals and positions her as a key player in the company's continued success.