Danielle Porto Parra

Chief Marketing Officer | Senior Vice President Moe's, Schlotzsky's, McAlister's
Atlanta, GA, United States

Professional Overview

Danielle Porto Parra is a seasoned marketing executive with extensive experience driving strategic growth and digital transformation across the retail, hospitality, and automotive industries. As the Chief Marketing Officer and Senior Vice President at Focus Brands, she oversees the marketing and digital initiatives for the company's iconic brands, including Moe's, Schlotzsky's, and McAlister's.

Experience Summary

Current Role

In her current role, Danielle is responsible for developing and executing integrated marketing strategies to drive brand awareness, customer engagement, and revenue growth for Focus Brands' portfolio of restaurant concepts. She leads a talented team of marketing professionals and collaborates closely with cross-functional leaders to align marketing initiatives with the company's overall business objectives.

Under Danielle's leadership, the company has achieved notable successes, including the successful launch of innovative digital loyalty programs, the implementation of targeted data-driven marketing campaigns, and the enhancement of the brands' social media presence and e-commerce capabilities.

Career Progression

Prior to joining Focus Brands, Danielle held senior marketing and digital roles at Icahn Automotive, build.com, Petco, Caesars Entertainment, and Albertsons. She has a proven track record of driving digital transformation, developing customer-centric marketing strategies, and leading high-performing teams to deliver measurable results.

Danielle's career trajectory has been marked by progressive growth, with each role leveraging her expertise in areas such as e-commerce, loyalty program management, data analytics, and omnichannel marketing. She has consistently demonstrated the ability to identify and capitalize on emerging trends, enabling her to position the organizations she has served for long-term success.

Academic Background

Danielle holds a Bachelor of Business Administration (BBA) in Marketing from the University of Georgia - Terry College of Business, as well as a Bachelor of Arts in Journalism (ABJ) from the University of Georgia. Her academic background has provided her with a strong foundation in marketing principles, consumer behavior, and strategic thinking.

Areas of Expertise

• Integrated marketing strategy development and execution

• Digital transformation and e-commerce optimization

• Customer acquisition, engagement, and loyalty program management

• Data-driven marketing and analytics

• Omnichannel marketing and brand positioning

• Cross-functional leadership and team management

Professional Impact

Danielle's accomplishments include the successful relaunch of Icahn Automotive's e-commerce platform, driving a 25% increase in online sales, and the implementation of a data-driven loyalty program at Petco that resulted in a 15% increase in customer lifetime value.

At Focus Brands, Danielle has played a pivotal role in enhancing the digital presence and customer experience for the company's brands, leading to improved brand engagement and customer satisfaction.

Conclusion

Danielle Porto Parra is a dynamic and results-oriented marketing executive with a proven track record of driving growth and innovation in the retail, hospitality, and automotive industries. Her strategic vision, data-driven approach, and ability to lead high-performing teams have consistently delivered measurable success for the organizations she has served. As the Chief Marketing Officer and Senior Vice President at Focus Brands, Danielle is poised to continue her trajectory of transformative leadership and meaningful impact.