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Danielle Schmelkin

Danielle Schmelkin


Chief Information Officer, J.Crew Group



Professional Overview


Danielle Schmelkin is an accomplished and versatile technology executive with over 15 years of experience driving digital transformations and leading innovative IT strategies for premier retail and fashion brands. As the Chief Information Officer of J.Crew Group, she is responsible for overseeing the company's information technology infrastructure, digital initiatives, and technology-enabled business solutions to support the organization's growth and operational efficiency.

Experience Summary



Current Role


As the Chief Information Officer at J.Crew Group since 2021, Danielle is spearheading the company's digital transformation efforts, leveraging technology to enhance the customer experience, optimize internal operations, and position the brand for long-term success. She has been instrumental in modernizing the IT systems, implementing cloud-based solutions, and fostering a culture of innovation and agility within the organization.

Career Progression


Prior to her current role, Danielle served as the Chief Information Officer for Madewell, a subsidiary of J.Crew Group, where she played a pivotal role in aligning the brand's technology strategy with its business objectives. Before that, she held various senior IT leadership positions at Tapestry, the parent company of Coach, Kate Spade, and Stuart Weitzman, where she drove enterprise-wide technology initiatives and provided strategic guidance to support the company's global expansion and multi-brand portfolio.

Danielle's extensive experience in the retail and fashion industry, coupled with her deep understanding of technology, has enabled her to make significant contributions to the organizations she has served. She is known for her ability to translate complex technical concepts into business-focused solutions and for her collaborative approach in leading cross-functional teams to achieve strategic goals.

Academic Background


Danielle holds a Bachelor of Science degree in Management Information Systems from the University of Maryland, College Park. She has also completed executive leadership programs at prestigious institutions, further enhancing her expertise in technology-driven business transformation and organizational change management.

Areas of Expertise


  • Retail and fashion industry technology strategy

  • Digital transformation and e-commerce optimization

  • Enterprise-wide IT infrastructure and systems modernization

  • Data analytics and business intelligence

  • Change management and organizational development

  • Cross-functional collaboration and stakeholder engagement


Professional Impact


Under Danielle's leadership, J.Crew Group has experienced significant improvements in its digital capabilities, operational efficiency, and customer experience. She has spearheaded the implementation of cloud-based solutions, streamlined IT processes, and driven the development of innovative, omnichannel initiatives that have contributed to the company's overall resilience and growth during challenging market conditions.

Danielle's industry expertise and ability to align technology with business objectives have earned her recognition as a thought leader in the retail and fashion technology space. She frequently speaks at industry conferences and is actively involved in professional organizations, sharing her insights and best practices with peers and peers.

Conclusion


Danielle Schmelkin is a visionary technology executive with a proven track record of driving transformative change and delivering tangible business results. With her deep industry knowledge, strategic acumen, and collaborative leadership style, she is well-positioned to continue guiding J.Crew Group's digital evolution and solidifying the company's competitive position in the ever-evolving retail landscape.