Executive Summary
Danielle Sih is the Senior Director Of Brand Marketing at Boll & Branch, headquartered in Summit, New Jersey. Based in New York, she brings over a decade of specialized experience in brand marketing, retail, and social media management to her current leadership role. Sih is pivotal in shaping and executing the brand’s positioning, driving strategic initiatives, and managing high-profile partnerships. She holds a Bachelor of Business Administration (BBA), Marketing from the University of Notre Dame.
Professional Background
Current Role: Boll & Branch
Title: Senior Director Of Brand Marketing
Tenure: January 2023 – Present
Location: New York, United States
Reporting Line: Marketing and Analytics Team; leads a marketing department comprising 20 employees.
Key Responsibilities and Influence:
- Oversees comprehensive brand marketing strategies, spanning product launches, retail and wholesale announcements, and primary brand moments.
- Instrumental in agency selection and management: Led the transition from Small Girls PR to Diffusion as PR AOR in early 2023 and is directly quoted in PR Week regarding the brand’s goals for expanding audience reach and storytelling.
- Works cross-functionally with analytics, social media, creative, and merchandising teams, driving multi-channel campaigns and establishing Boll & Branch as an authority in the luxury and home textiles sector.
- Key figure at brand events, such as the exclusive launch of the Palm Beach Gardens store and strategic collaborations with partners (notably, coordination with Bloomingdale’s on a sustainable luxury bedding collection and high-visibility brand activations like a bespoke Prabal Gurung gown at the 2024 Met Gala).
Recent Noteworthy Initiatives:
- Oversight of Boll & Branch’s 10th-anniversary PR and brand positioning strategy.
- Launch of new product lines, including ultra-premium Reserve Collection bedding and strategic alliances with Bloomingdale's to amplify sustainability messaging.
- Leadership in culturally resonant campaigns, including press and influencer partnerships, and organic expansion of brand awareness.
Previous Experience
- Boll & Branch
- Director of Brand Marketing (July 2021 – February 2023)
- Gap
- Director of Brand Marketing (March 2021 – July 2021)
- Senior Brand Manager (April 2017 – March 2021)
- David Yurman
- Brand Manager (August 2016 – April 2017)
- Abercrombie & Fitch (2010 – 2016)
- Roles included Brand Manager, Senior Strategist, Global Brand Management, Senior Social Media Manager, Social Media Manager, Associate Merchant, and Assistant Merchant.
- Early career experience includes internships at Target and Jagiellonian University and leadership as Managing Editor for the University of Notre Dame’s Dome Yearbook.
Education & Certifications
- University of Notre Dame
- Bachelor of Business Administration (BBA), Marketing (2006 – 2010)
- Summer Abroad Program: University of Notre Dame London (2008)
- LinkedIn Learning Certifications
- Coaching for Results, Developing Credibility as a Leader, Developing Your Team Members, Leading Inclusive Teams, Leadership Foundations, Leading through Relationships
Industry Recognition & Profile
- Sih is recognized as a strategic brand-builder with deep expertise in luxury retail, omni-channel marketing, product innovation, and cross-functional team leadership.
- Quoted directly in industry media, with notable features in PR Week, and cited in press releases regarding high-impact partnerships and the company’s Fair Trade initiatives.
- Actively involved in high-profile industry events, partner launches, and PR strategy developments.
Company Overview: Boll & Branch
- Industry: Luxury Home Goods, Bedding, Furniture, Textiles
- Founded: 2014
- Market Position: First home textiles company to achieve Fair Trade U.S.A. certification; noted for sustainability and organic materials; "Loved by 3 U.S. Presidents."
- Headquarters: Summit, NJ, USA
- Employees: 51-200
- Recent News:
- Surpassed $1M in incremental Fair Trade contributions to cotton farmers and factory workers (December 2022).
- Launch of exclusive product lines and expansion into new retail markets, including strategic alliances with Bloomingdale’s.
- Enhanced PR and brand storytelling through partnership with Diffusion as PR AOR (January 2023), aiming to solidify leadership in the luxury and home sector for the upcoming 10th anniversary.
Professional Contact & Public Links
- LinkedIn: [linkedin.com/in/daniellesih](https://www.linkedin.com/in/daniellesih)
- Professional Profiles: [The Org](https://theorg.com/org/boll-branch/org-chart/danielle-sih), [RocketReach](https://rocketreach.co/danielle-straccia-email_1471363), [SignalHire](https://www.signalhire.com/profiles/danielle-straccia%27s-email/136589128)
Sales-Relevant Insights
Danielle Sih is a decision-maker and key influencer for external partnerships, agency relations, and brand initiatives at Boll & Branch. Her leadership in agency selection (PR, influencer, media), experience with luxury retail alliances, a strong focus on sustainability, and a track record of managing large, cross-functional teams highlight her as a highly strategic contact for partnership, solution-oriented conversations, and collaborative brand campaigns. Her consistent advancement in brand marketing roles, paired with visible thought leadership in the media, positions her as an informed, impact-driven executive within the luxury home textiles market.
