Overview
Danika Fuentes is the Lifestyle and Culture Marketing Manager at Botanic Tonics, a company based in Santa Monica, California. She currently operates out of the Los Angeles Metropolitan Area. Danika has held her current role for over six months as of June 2025, evidencing a recent but sustained leadership in the company’s cultural and lifestyle branding strategies.
Professional Experience
Botanic Tonics
- Role: Lifestyle and Culture Marketing Manager
- Tenure: January 2025 – Present (6 months+)
- Location: Santa Monica, California / Los Angeles Metro Area
- Scope: Danika leads efforts to align Brand Identity and Marketing Strategy with emerging trends in lifestyle and cultural engagement. Her responsibilities likely include influencer marketing, experiential campaigns, event partnerships, and growth of the brand’s community and presence, given the role’s explicit lifestyle and culture orientation. Evidence from third-party directories indicates her position entails both managerial oversight and direct marketing execution.
Previous Roles
- GacLife – Manager, Social Media & Community (prior experience referenced through directory listings, denoting expertise in digital engagement and brand community building)
Additional professional experiences are referenced on social media platforms, but her primary official capacity is with Botanic Tonics as of the current period.
Education
- Master’s Degree in Contemporary Artistic Creation — Universitat de Barcelona
- Bachelor’s Degree in Psychology — California State University Channel Islands
Her educational background combines creative arts and social sciences, offering a diverse perspective on consumer behavior and cultural trends—relevant for strategic marketing leadership in a lifestyle-oriented company.
Social & Professional Presence
- [Danika Fuentes Profile](https://www.linkedin.com/in/danika-fuentes-209731119)
- Professional history, education credentials, and current role at Botanic Tonics are well curated and publicly listed.
- Username: [@danikers](https://www.instagram.com/danikers/?hl=en)
- Content aligns with personal interest in cultural experiences, travel, and lifestyle, consistent with professional responsibilities at Botanic Tonics.
Public-facing profiles emphasize authenticity and cultural immersion, which may extend into her approach to lifestyle branding and community-building within the company.
Additional Activities
- Past roles noted in creative production and editing for digital content, strengthening her skill set in digital storytelling and experiential branding.
- Involvement as a yoga teacher and in roles at lifestyle brands (e.g., Karün Eyewear US and Feel Free Tonics) suggest a broader network within health, wellness, and sustainable lifestyle sectors.
Organizational Context
Botanic Tonics
- Focuses on beverage products, particularly in the functional, wellness-centric space (e.g., kava-based tonics).
- Leadership places value on culture, lifestyle positioning, and differentiated brand presence.
Danika Fuentes’ role positions her as a key stakeholder for all external culture- and lifestyle-related initiatives, acting as a primary contact for partnerships involving experiential marketing, influencer outreach, and premium cultural positioning within the beverage and wellness industry.
Key Insights
- Well-networked and cross-disciplined: Danika bridges marketing, creative arts, and psychological insight, supporting nuanced, consumer-focused branding.
- Recent tenure: As a recently appointed manager, she may be receptive to innovative partnerships, new vendor relationships, or collaborations that align with Botanic Tonics' lifestyle vision.
- Influence: Her remit includes shaping the organization’s voice and presence in both physical and digital communities, indicating authority over campaign decision-making and external partnerships.
- Cultural immersion: Demonstrated history of integrating experiential and cross-cultural themes both professionally and personally, in alignment with Botanic Tonics’ positioning aims.
Contact Details
- Name: Danika Fuentes
- Position: Lifestyle and Culture Marketing Manager
- Company: Botanic Tonics
- Location: Santa Monica, CA / Los Angeles Metro Area
- LinkedIn: [Profile](https://www.linkedin.com/in/danika-fuentes-209731119)
Danika Fuentes is a critical contact for strategic discussions involving lifestyle marketing, cultural partnerships, and innovative brand collaborations within the beverage and wellness industries.
