Professional Summary
Professional Overview
Danika James-Brayboy is an accomplished digital planning and ecommerce executive with over 15 years of experience in the retail and apparel industries. As the Sr. Director of Digital Planning at Nike.com, she oversees the strategic planning and execution of the brand's online presence, driving consistent growth and innovation. With a strong background in inventory management, product allocation, and omnichannel strategy, Danika has a proven track record of leading cross-functional teams to deliver exceptional customer experiences.
Experience Summary
Current Role
In her current role as Sr. Director of Digital Planning at Nike.com, Danika is responsible for spearheading the digital planning strategy for Nike's online business. She leads a team of digital planning experts to ensure the seamless integration of Nike's ecommerce platform, driving increased customer engagement, conversion, and revenue. Danika's strategic vision and data-driven approach have been instrumental in expanding Nike's digital footprint and solidifying its position as a leading global brand.
Danika also serves as the NikeUNITED Co Lead for the Women of BEN (Black Employee Network), where she champions diversity, equity, and inclusion initiatives within the organization. Additionally, she is a leadership coach at Braven, where she leverages her expertise to empower and develop the next generation of business leaders.
Career Progression
Prior to her current role, Danika held senior leadership positions at various renowned fashion and retail brands. As the Sr. Director of Business Product Management at Nike, she spearheaded the development and implementation of innovative digital solutions to enhance the brand's customer experience. Before that, she served as the Head of Global DTC Planning & Allocation at EILEEN FISHER, INC., where she optimized inventory management and allocation strategies to drive profitability and sustainability.
Danika's exceptional leadership and strategic acumen have been recognized throughout her career. She has held roles such as Global Director of Inventory Management & Control at Tory Burch and Interim VP of Merchandise Planning & Control, where she consistently delivered impressive results and drove transformative change.
Academic Background
Danika holds a Bachelor of Science degree in Business Administration from the University of Oregon, where she graduated cum laude. Her academic achievements and specialized knowledge in business operations and ecommerce have been pivotal in shaping her successful career.
Areas of Expertise
- Digital planning and ecommerce strategy
- Omnichannel customer experience optimization
- Inventory management and product allocation
- Cross-functional team leadership and collaboration
- Diversity, equity, and inclusion initiatives
- Strategic planning and execution
Professional Impact
Throughout her career, Danika has made significant contributions to the retail and apparel industries. As the Sr. Director of Digital Planning at Nike.com, she has driven double-digit growth in the brand's online sales and significantly improved customer satisfaction metrics. Her innovative approach to digital planning and her ability to align cross-functional teams have been instrumental in enhancing Nike's competitive edge in the digital landscape.
Danika's leadership in the Women of BEN at Nike has fostered an inclusive and supportive environment for women of color, empowering them to thrive and advance within the organization. Her dedication to mentoring and developing future leaders through her work at Braven further reinforces her commitment to making a lasting impact on the industry.
Conclusion
Danika James-Brayboy is a dynamic and visionary leader in the retail and ecommerce space. Her extensive experience, strategic acumen, and commitment to innovation and inclusion make her a highly valuable asset to any organization. As she continues to excel in her current role at Nike.com and expand her sphere of influence, Danika is poised to make a profound and lasting impact on the industry.
