Danita Su

Professional Overview
Danita Su is an accomplished sales planning executive with over a decade of experience in the media and entertainment industry. As the Vice President of Sales Planning at DreamWorks TV, a division of NBCUniversal Media, LLC, she leverages her deep industry knowledge and strategic planning expertise to drive revenue growth and optimize sales processes.

Experience Summary

Current Role
As the VP of Sales Planning at DreamWorks TV, Danita is responsible for leading the sales planning and forecasting efforts for the organization's diverse portfolio of television properties. In this role, she collaborates closely with the sales team to develop and implement effective sales strategies, ensuring alignment with overall business objectives. Danita's strong analytical skills and data-driven approach have been instrumental in improving sales performance and driving successful content distribution deals.

Career Progression
Prior to her current position, Danita held various sales and planning roles within the media industry, including positions at leading entertainment companies such as Disney and FOX. Her progressive career advancement and diverse experience have equipped her with a comprehensive understanding of the sales landscape and the evolving needs of the television market.

Academic Background
Danita holds a Bachelor of Science in Business Administration from the University of Southern California, where she specialized in Marketing and Finance. Her academic achievements and strong analytical capabilities have been crucial in shaping her professional success.

Areas of Expertise

• Sales planning and forecasting

• Strategic revenue optimization

• Content distribution and deal negotiations

• Data analysis and insights-driven decision making

• Cross-functional collaboration and team leadership

Professional Impact
During her tenure at DreamWorks TV, Danita has played a pivotal role in developing innovative sales strategies that have resulted in significant revenue growth for the organization. She has successfully negotiated high-profile content distribution agreements, leveraging her deep industry expertise and strong negotiation skills. Danita's contributions have been instrumental in positioning DreamWorks TV as a leading player in the television landscape.

Conclusion
Danita Su's proven track record of sales planning excellence and her unwavering commitment to driving business success make her a valuable asset to the DreamWorks TV team. Her strategic vision, data-driven decision making, and collaborative leadership style position her as a trusted advisor and a driving force in the media and entertainment industry.