Danitra Goss
Project Manager, Marketing Operations
Professional Overview
Danitra Goss is a seasoned Project Manager with over 15 years of experience driving successful marketing operations and omni-channel initiatives. She is currently the Project Manager for Marketing Operations at The Home Depot, where she oversees the execution of cross-functional marketing projects and supports the optimization of the company's digital and in-store customer experiences.
Experience Summary
Current Role
As the Project Manager for Marketing Operations at The Home Depot, Danitra is responsible for leading the planning, coordination, and implementation of the company's marketing campaigns and initiatives. She works closely with cross-functional teams to ensure seamless project delivery, identify and mitigate risks, and drive continuous improvement across the organization's marketing operations. Under her leadership, Danitra has spearheaded several high-impact projects that have contributed to increased customer engagement and improved marketing efficiency.
Career Progression
Prior to her current role, Danitra served as the Project Manager for Omni-Channel Marketing at The Home Depot, where she played a pivotal role in the integration of the company's digital and in-store customer experiences. Before joining The Home Depot, Danitra worked as an Independent Consultant at P&P Consulting Services, LLC, providing strategic project management and marketing expertise to a diverse range of clients. She also has experience working as a Project Manager in the automotive industry, where she managed complex projects for Mercedes-Benz's heavy-duty engine division at Demand Detroit.
Academic Background
Danitra holds a Bachelor of Science in Business Administration with a concentration in Marketing from the University of Georgia. She has also completed various project management and digital marketing certifications, further enhancing her skills and knowledge.
Areas of Expertise
- Project Management
- Marketing Operations
- Omni-Channel Marketing
- Digital Marketing Strategies
- Cross-Functional Team Coordination
- Risk Identification and Mitigation
- Continuous Process Improvement
Professional Impact
Danitra's exceptional project management and marketing expertise have led to significant achievements throughout her career. At The Home Depot, she has spearheaded the implementation of a new marketing resource management system, resulting in a 25% increase in campaign execution efficiency. Additionally, she has played a critical role in the development and launch of the company's innovative mobile app, which has contributed to a 15% increase in customer engagement and a 10% boost in online sales.
Conclusion
With her extensive experience, proven track record of success, and deep understanding of the marketing landscape, Danitra Goss is a valuable asset to any organization. Her ability to effectively manage complex projects, drive cross-functional collaboration, and deliver measurable results make her a sought-after project manager in the marketing operations field.
