Danya Kennedy
Chief Revenue Officer (CRO)
Nashville, Tennessee, United States
Professional Overview
Danya Kennedy is a seasoned executive with over 15 years of experience in the consumer packaged goods (CPG) industry. As the Chief Revenue Officer (CRO) at Black Rifle Coffee Company, she is responsible for driving the company's overall revenue strategy, leading the sales and marketing teams, and expanding the brand's footprint in the highly competitive coffee market.
Experience Summary
Current Role
As the CRO of Black Rifle Coffee Company, Danya is responsible for developing and executing the company's revenue growth strategy. She oversees the sales, marketing, and e-commerce functions, ensuring seamless alignment between these critical business units. Under her leadership, Danya has been instrumental in securing key partnerships, optimizing the company's go-to-market approach, and enhancing the brand's visibility in the specialty coffee segment.
Career Progression
Prior to joining Black Rifle Coffee Company, Danya held various leadership roles at prominent CPG companies, including Ethique, Mars, and RB (Reckitt Benckiser). As the President - North America at Ethique, she spearheaded the brand's expansion into the United States, driving significant revenue growth and market share gains. At Mars, Danya served in several senior sales and customer accounts roles, where she successfully negotiated and managed high-profile customer relationships, while also leading the implementation of innovative category insights and solutions.
Academic Background
Danya holds a Bachelor of Science degree in Business Administration from the University of Tennessee, Knoxville, where she graduated with honors.
Areas of Expertise
Danya's areas of expertise include:
- Strategic revenue and growth planning
- Sales leadership and team development
- Marketing and brand management
- Customer relationship management
- Category insights and data-driven decision making
- Cross-functional collaboration and stakeholder management
Professional Impact
Throughout her career, Danya has consistently delivered impressive results and made significant contributions to the organizations she has served. At Ethique, she spearheaded the brand's expansion into the US market, leading to a 300% increase in North American revenue. At Mars, Danya's innovative category insights and customer-centric solutions enabled her to drive double-digit sales growth for key accounts.
Conclusion
Danya Kennedy is a respected and accomplished CPG executive who brings a proven track record of success to her role as the Chief Revenue Officer at Black Rifle Coffee Company. With her extensive experience, strategic mindset, and leadership skills, Danya is poised to guide the company's revenue growth and solidify its position as a leading player in the specialty coffee industry.
