Daphne Freeman
SVP Sales & Events, Urban Decay Cosmetics
Professional Overview
Daphne Freeman is a seasoned retail and cosmetics industry executive with over 30 years of experience in sales, marketing, and merchandising. She currently serves as the Senior Vice President of Sales & Events and Senior Vice President of Marketing at Urban Decay Cosmetics, where she has made significant contributions to the brand's growth and success.
Experience Summary
Current Role
As SVP of Sales & Events and SVP of Marketing at Urban Decay Cosmetics, Daphne is responsible for leading the company's global sales and marketing strategies, driving revenue growth, and enhancing the brand's positioning in the highly competitive cosmetics industry. She has played a pivotal role in expanding Urban Decay's retail presence, optimizing sales channels, and spearheading impactful marketing campaigns that have resonated with the brand's target audience.
Career Progression
Prior to her current roles, Daphne held several leadership positions within the industry. She served as the Vice President of Merchandising SiJCP at Sephora, where she oversaw the brand's in-store presence and product assortment. Daphne also held the position of Director of Global Accessories at SEPHORA, LVMH Group, and worked as a Planner Textiles at Macy's East, where she gained valuable experience in product planning and merchandising.
Academic Background
Daphne holds a bachelor's degree in Business Administration from a prestigious university, with a focus on Marketing and Retail Management. Her academic achievements and specialized training have equipped her with the strategic and analytical skills necessary to excel in the cosmetics industry.
Areas of Expertise
Daphne's expertise spans across various areas, including:
- Retail strategy and sales management
- Brand marketing and campaign development
- Product merchandising and category management
- Global expansion and cross-channel integration
- Omnichannel customer experience optimization
Professional Impact
Throughout her career, Daphne has demonstrated a proven track record of driving sales growth, enhancing brand positioning, and delivering exceptional results. At Urban Decay Cosmetics, she has spearheaded innovative marketing initiatives, optimized the company's sales channels, and played a pivotal role in expanding the brand's global footprint. Daphne's industry expertise and strategic leadership have consistently contributed to the success and profitability of the organizations she has served.
Conclusion
Daphne Freeman's extensive experience, strategic acumen, and industry expertise make her a valuable asset to Urban Decay Cosmetics. Her impressive career trajectory and demonstrated ability to drive growth and impact in the cosmetics industry position her as a highly sought-after leader in the field.
