Dar Vasseghi
Chief Executive Officer | Los Angeles, California, United States
Professional Overview
Dar Vasseghi is a seasoned executive with over 15 years of experience in the food and retail industries. As the Chief Executive Officer of Tartine Bakery, he is responsible for driving the strategic vision, operational excellence, and continued growth of this iconic artisanal bakery brand. Vasseghi's expertise spans retail strategy, brand development, international expansion, and operational optimization.
Experience Summary
Current Role
As the Chief Executive Officer of Tartine Bakery since 2021, Vasseghi has been instrumental in strengthening the brand's market position and driving its expansion across the United States. He oversees all aspects of the business, including product development, supply chain management, financial planning, and talent development. Under his leadership, Tartine has experienced significant growth, opening new locations and enhancing its digital presence to meet evolving consumer demands.
Career Progression
Prior to joining Tartine, Vasseghi served as the Chief Executive Officer and Director of Yoshinoya America, where he led the brand's turnaround and expansion efforts, resulting in improved financial performance and increased market share. He has also held leadership roles at Chobani and Jamba Juice, where he spearheaded international expansion initiatives and implemented strategic operational improvements.
Academic Background
Vasseghi holds a Bachelor's degree in Business Administration from the University of California, Los Angeles, where he graduated with honors.
Areas of Expertise
- Retail strategy and brand development
- International expansion and market entry
- Operational optimization and financial management
- Talent management and team building
- Driving innovation and digital transformation
Professional Impact
Throughout his career, Vasseghi has demonstrated a strong track record of driving sustainable growth and profitability for the organizations he has led. He is recognized for his ability to identify and capitalize on emerging market trends, implement data-driven decision-making, and foster a collaborative, high-performing culture.
Conclusion
Dar Vasseghi is a seasoned executive with a proven track record of leading successful food and retail businesses. As the Chief Executive Officer of Tartine Bakery, he is poised to further strengthen the brand's market position and drive its continued expansion, leveraging his extensive industry experience and strategic vision.
