Daria Cavalli

Associate Director of Brand Marketing, Walmart+

Professional Overview
Daria Cavalli is an accomplished brand marketing professional with a strong track record of driving growth and innovation for leading consumer brands. As the Associate Director of Brand Marketing for Walmart+, she leverages her expertise in developing and executing impactful marketing strategies to elevate the company's premier membership program.

Experience Summary

Current Role
In her current position at Walmart, Daria is responsible for overseeing the brand marketing strategy and initiatives for Walmart+. She collaborates closely with cross-functional teams to create engaging campaigns that enhance brand awareness, drive member acquisition, and deepen customer loyalty. Under her leadership, the Walmart+ brand has experienced significant growth and increased customer engagement.

Career Progression
Daria's career has spanned the consumer goods and cosmetics industries, where she has consistently demonstrated her ability to propel brand performance. Prior to joining Walmart, she held various brand management roles at Diageo, leading the marketing efforts for iconic brands like Johnnie Walker and CÎROC. Earlier in her career, Daria honed her skills at L'Oréal, where she managed the marketing strategies for the L'Oréal Paris cosmetics line. Her diverse experience and deep understanding of consumer behavior have been instrumental in her success.

Academic Background
Daria holds a Bachelor of Business Administration degree from the University of Michigan, with a concentration in Marketing. During her studies, she was recognized for her academic excellence and leadership skills, earning numerous accolades and scholarships.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing campaign development

• Consumer insights and data-driven decision-making

• Digital and social media marketing

• Retail marketing and customer experience optimization

• Cross-functional team collaboration and leadership

Professional Impact
Throughout her career, Daria has spearheaded innovative marketing initiatives that have driven significant business results. At Diageo, she led the successful launch of a new CÎROC flavor variant, which resulted in a 15% increase in brand awareness and a 20% growth in sales. At L'Oréal, she developed and executed a targeted social media campaign for the L'Oréal Paris brand, which led to a 25% increase in online engagement and a 12% uplift in product sales.

Conclusion
Daria Cavalli's extensive experience, strategic vision, and proven track record of success make her a valuable asset in the evolving world of brand marketing. In her current role at Walmart, she is poised to continue her trajectory of driving impactful, data-driven marketing strategies that elevate the Walmart+ brand and deliver exceptional value to customers.