Daria Kashurina
Co-Founder
Professional Overview
Daria Kashurina is a seasoned marketing and hospitality professional with over a decade of experience across various industries. As the Co-Founder of 8B, she is responsible for driving the company's growth and strategic vision. Daria's expertise spans marketing strategy, brand development, and customer experience optimization, with a strong focus on the hospitality and technology sectors.
Experience Summary
Current Role
As the Co-Founder of 8B, Daria is responsible for leading the company's marketing and business development efforts. She oversees the development and implementation of effective marketing campaigns, as well as the optimization of the customer journey to enhance user engagement and satisfaction. Daria's strategic leadership and innovative approach have been instrumental in positioning 8B as a disruptive force within the industry.
Career Progression
Prior to her current role, Daria held senior marketing positions at leading organizations, including Head of Marketing at WinWay and Chief Marketing Officer at iTips. She has a proven track record of driving growth, improving brand visibility, and implementing data-driven strategies to enhance customer acquisition and retention. Daria's diverse background also includes experience as a Columnist at Confetti Magazine and a Hospitality and Strategy Advisory at Open to Work.
Daria's career journey began with internships at prestigious hospitality brands, such as InterContinental Hotels Group and Ritz-Carlton Hotel Company, where she honed her skills in sales, marketing, and operations. She also served as the President of the Active Leadership Committee at Toastmasters International, further developing her leadership and public speaking abilities.
Academic Background
Daria holds a degree from the esteemed Ecole hôtelière de Lausanne, where she specialized in hospitality management. Her specialized education and hands-on experience have equipped her with a deep understanding of the industry's dynamics and a keen ability to translate customer insights into innovative solutions.
Areas of Expertise
- Marketing strategy and brand development
- Customer experience and user engagement optimization
- Hospitality industry expertise
- Data-driven decision making
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Daria has demonstrated a passion for driving positive change and delivering measurable results. She has spearheaded successful marketing campaigns that have increased brand awareness, customer loyalty, and revenue for her clients. Daria's ability to identify and capitalize on emerging market trends has positioned her as a respected thought leader within the hospitality and technology industries.
Conclusion
With her extensive experience, strategic mindset, and innovative approach, Daria Kashurina is well-positioned to continue making a significant impact as the Co-Founder of 8B. Her commitment to excellence and her ability to translate customer insights into actionable initiatives make her a valuable asset to any organization seeking to thrive in the ever-evolving business landscape.
